Author: Moazzam Chaudry

This year we recognized 29 customers for their innovative use of Oracle Fusion Middleware and their significant results. The winners were selected across 8 product categories from 11 countries spanning diverse industries around the world. This is a two-part blog series.

The 2012 Fusion Middleware Innovation Awards winners were announced at OOW on October 2nd by Hasan Rizvi (EVP Fusion Middleware and Java development), Amit Zavery (VP Product Management) and Ed Zou (VP Product Management) to an audience that included press, analysts and customers.

Winners were selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The program is in its 6th year and this year, we are excited to have received over 250 submissions from customers around the globe. The winners were selected by a panel of internal and external judges; it was a difficult time selecting this year's most innovative projects. Judges scored each entry across multiple scoring categories.

This year, winning use cases for Fusion Middleware include:

• Improve customer experience by monitoring real-time and simplifying user experience of tens of millions of customer
• Drive social enagement through social media channels in fields, including healthcare, harness big data by analyzing and improving visibility across 60M+customers and hundreds of terabytes of data
• Enable mobile adoption by delivering mobile news experience to 50% of the Australian population, embrace cloud computing by delivering hospitality services to 3000+ hotels and monitoring services to hospitals, and optimize criticial processes such as, remarketing cars through tens of thousands of dealers