There is something about Oracle Database Appliance that underscores the tremendous value customers see in the product. Repeat purchases. When you buy “one” of something and come back to buy another, it confirms that the product met your expectations, you found good value in it, and perhaps you will continue to use it. But when you buy “one” and come back to buy many more on your very next purchase, it tells something else. It tells that you truly believe that you have found the best value out there. That you are convinced! That you are sold on the great idea and have discovered a product that far exceeds your expectations and delivers tremendous value! Many Oracle Database Appliance customers are such larger-volume-repeat-buyers. It is no surprise, that the product has a deeper penetration in many accounts where a customer made an initial purchase.

The value proposition of Oracle Database Appliance is undeniably strong and extremely compelling. This is especially true for customers who are simply upgrading or “refreshing” their hardware (and reusing software licenses). For them, the ability to acquire world class, highly available database hardware along with leading edge management software and all of the automation is absolutely a steal. One customer DBA recently said, “Oracle Database Appliance is the best investment our company has ever made”. Such extreme statements do not come out of thin air. You have to experience it to believe it.

Oracle Database Appliance is a low cost product. Not many sales managers may be knocking on your doors to sell it. But the great value it delivers to small and mid-size businesses and database implementations should not be underestimated.