While organizations are fast embracing BYOD (Bring Your Own Device) culture to attract and retain best talent, improve productivity, bring agility and drive down costs, SuperValu coined their own term (and trend): TYDH – Take Your Device Home.

Yes, SuperValu, a Minn based, 18,000 employees strong, food retailer handed out 2,200 iPads to store directors at locations across the country. The motivation behind this reverse trend? Phillip Black, Director of Identity & Access Management at SuperValu, shared the reasoning behind this trend in his talk at last week’s Oracle OpenWorld 2012. "It gives them productivity tools to better manage their store," says Black.

Intrigued? Find out more in this recently published news article. And learn more about Oracle Identity Management 11gR2 mobile- and social- ready sign-on features today.

Additional Resources:

Press Release: Oracle announces Identity Management 11g Release 2

On-Demand webcast: Identity Management 11gR2 Launch

Oracle Magazine: Security on the Move

Website: Oracle Identity Management

Blog Post: Mobile and Social Sign-on with Oracle Access Management