My employer was recently contacted by a company who convinced my employer that they could do what they called search engine placement and that they can guaranty that we will be placed on he top of googles search results.

I immediately told my employer that it sounded like a scam, but I was made to contact the company regardless and investigate. The sales person insisted that SEP was different than the SEO and ad words campaigns we are already performing and that it was a cheaper way to be listed in the adwords section and that it didn't include a cost per click.

It sounds to me like its kinda scammy like they are going to setup an adwords campaign and just charge us a flat rate that is higher than the cost per clicks. Has anyone heard of this and is it at all legitimate?