Dotted subdomain name or new domain?

Posted by Catalin Ilinca on Pro Webmasters See other posts from Pro Webmasters or by Catalin Ilinca
Published on 2012-10-25T21:33:59Z Indexed on 2012/10/25 23:17 UTC
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subdomain

I have a company website hosted at www.BRAND.com (where BRAND is a generic name).

The company want to develop a "micro website" for one of their campaigns, named "Inspired By BRAND".

I have two directions:

inspired.by.BRAND.com - which I personally don't like too much. I don't know why but I don't recall any web address similar to this one subdomain.subdomain.domain.com.
inspired.BRAND.com - which I this is best suited for it. Fewer dots and similar to "more friendly" addresses subdomain.domain.com. Any hints, guidelines, any thoughts is well appreciated.

Thanks in advance

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