Best Strategy for Exact Match Domain (EMD) Along Side Branded Domain

Posted by ChrisInCambo on Pro Webmasters See other posts from Pro Webmasters or by ChrisInCambo
Published on 2012-10-28T12:24:38Z Indexed on 2012/10/28 17:18 UTC
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seo

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domains

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multiple-domains

I lucked out and managed to buy a two word .com EMD for the most important key-phrase for our b2b SaaS startup.

Shutting down our branded domain isn't an option, we've already got too much invested in that brand (not in terms of SEO but in terms of other marketing efforts).

The brand domain at present hasn't really been optimised for this key-phrase and we haven't invested any effort in SEO to date on that domain, but now we have some resources and want to make a big push for that key-phrase.

So what is the best strategy for an EMD when you want already have a branded domain that you don't want to close or have penalised in some way?

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