I am a web developer with four years of experience in PHP, MYSQL and experience in Javascript etc. One day I hope to develop a freelance career in web development. Areas of freelance that I am thinking of going towards includes Wordpress, Magento development along with bespoke applications. I am also thinking of doing some consultancy work for clients and businesses when I build up some more experience and technical knowledge.

I want to offer a web development service to potential clients that plays on my strengths in what I know but most importantly has a market. Web development can cover so many subjects that its difficult to pick out the areas that have demand. I am also curious to find out if web developers offer services that bring in a monthly income e.g application maintenance or database maintenance? Is there a market for certain areas like WordPress plugins or bespoke applications? Are there certain things to avoid because of work duration, unrealistic client expectations or the fact that its impossible to find a market for it?

As professional and experienced freelance web developers have you learned some important do's and don'ts? Is there certain services that the majority of web developers offer because its in high demand?

This is the one area of web development freelancing that I cant get my head around. I know there is never a definitive answer but there must be some good practises and general consensus on this subject. Web designers design websites they offer a lump sum and get paid monthly sometimes to add new content, PPC and SEO consultants market sites to the top this will involve monthly payments, web development doesn’t seem so clear cut.