Impressions and traffic dropped by 70 %

Posted by Louise on Pro Webmasters See other posts from Pro Webmasters or by Louise
Published on 2012-11-10T11:57:41Z Indexed on 2012/11/10 17:18 UTC
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Can anyone advise why my impressions dropped and traffic as well?

I used to have very generic keywords such as:

  • anti aging,
  • anti wrinkle,
  • face cream,
  • eye cream.

I thought they were bad and made the keywords more specific:

  • anti wrinkle eye cream,
  • anti aging face cream,
  • etc.

Following that change, my impressions and traffic dropped dramatically! I used to get 45+ visitors a day, now I get 15- visitors a day.

What is the way forward? I thought what I did to the keywords was good?

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