One of the rewarding things about getting involved with Simple-Talk has been in meeting and working with some pretty daunting talents. I’d like to say that Dom Reed’s talents are at the end of the visible spectrum, but then there is Richard, who pops up on national radio occasionally, presenting intellectual programs, Andrew, master of the ukulele, with his pioneering local history work, and Tony with marathon running and his past as a university lecturer. However, Dom, who is Red Gate’s head of creative design and who did the preliminary design work for Simple-Talk, has taken the art photography to an extreme that was impossible before Photoshop. He’s not the first person to take a photograph of himself every day for two years, but he is definitely the first to weave the results into a frightening narrative that veers from comedy to pathos, using all the arts of Photoshop to create a fictional character, Mr Flibble.

Have a look at some of the Flickr pages.

• Uncle Spike
• The B-Men – Woolverine
• The 2011 BoyZ iN Sink reunion tour turned out to be their last
• Error 404 – Flibble not found

Mr Flibble is not a normal type of alter-ego. We generally prefer to choose bronze age warriors of impossibly magnificent physique and stamina; superheroes who bestride the world, scorning the forces of evil and anarchy in a series noble and righteous quests. Not so Dom, whose Mr Flibble is vulnerable, and laid low by an addiction to toxic substances. His work has gained an international cult following and is used as course material by several courses in photography. Although his work was for a while ignored by the more conventional world of ‘art’ photography they became famous through the internet. His photos have received well over a million views on Flickr.

It was definitely time to turn this work into a book, because the whole sequence of images has its maximum effect when seen in sequence. He has a Kickstarter project page, one of the first following the recent UK launch of the crowdfunding platform. The publication of the book should be a major event and the £45 I shall divvy up will be one of the securest investments I shall ever make.

The local news in Cambridge picked up on the project and I can quote from the report by the excellent Cabume website , the source of Tech news from the ‘Cambridge cluster’

Put really simply Mr Flibble likes to dress up and take pictures of himself. One of the benefits of a split personality, however is that Mr Flibble is supported in his endeavour by Reed’s top notch photography skills, supreme mastery of Photoshop and unflinching dedication to the cause. The duo have collaborated to take a picture every day for the past 730-plus days.

It is not a big surprise that neither Mr Flibble nor Reed watches any TV: In addition to his full-time role at Cambridge software house,Red Gate Software as head of creativity and the two to five hours a day he spends taking the Mr Flibble shots, Reed also helps organise the .

And now Reed is using Kickstarter to see if the world is ready for a Mr Flibble coffee table book. Judging by the early response it is. At the time of writing, just a few days after it went live, ‘I Drink Lead Paint: An absurd photography book by Mr Flibble’ had raised £1,545 of the £10,000 target it needs to raise by the Friday 30 November deadline from 37 backers.

Following the standard Kickstarter template, Reed is offering a series of rewards based on the amount pledged, ranging from a Mr Flibble desktop wallpaper for pledges of £5 or more to a signed copy of the book for pledges of £45 or more, right up to a starring role in the book for £1,500. Mr Flibble is unquestionably one of the more deranged Kickstarter hopefuls, but don’t think for a second that he doesn’t have a firm grasp on the challenges he faces on the road to immortalisation on 150 gsm stock. Under the section ‘risks and challenges’ on his Kickstarter page his statement begins: “An angry horde of telepathic iguanas discover the world’s last remaining stock of vintage lead paint and hold me to ransom. Gosh how I love to guzzle lead paint. Anyway… faced with such brazen bravado, I cower at the thought of taking on their combined might and die a sad and lonely Flibble deprived of my one and only true liquid love.”

At which point, Reed manages to wrestle away the keyboard, giving him the opportunity to present slightly more cogent analysis of the obstacles the project must still overcome.

We asked Reed a few questions about Mr Flibble’s Kickstarter adventure and felt that his responses were worth publishing in full:

Firstly, how did you manage it – holding down a full time job and also conceiving and executing these ideas on a daily basis?

I employed a small team of ferocious gerbils to feed me ideas on a daily basis. Whilst most of their ideas were incomprehensibly rubbish and usually revolved around food, just occasionally they’d give me an idea like my B-Men series. As a backup plan though, I found that the best way to generate ideas was to actually start taking photos. If I were to stand in front of the camera, pull a silly face, place a vegetable on my head or something else equally stupid, the resulting photo of that would typically spark an idea when I came to look at it. Sitting around idly trying to think of an idea was doomed to result in no ideas.

I admit that I really struggled with time. I’m proud that I never missed a day, but it was definitely hard when you were late from work, tired or doing something socially on the same day. I don’t watch TV, which I guess really helps, because I’d frequently be spending 2-5 hours taking and processing the photos every day.

Are there any overlaps between software development and creative thinking?

Software is an inherently creative business and the speed that it moves ensures you always have to find solutions to new things. Everyone in the team needs to be a problem solver. Has it helped me specifically with my photography? Probably. Working within teams that continually need to figure out new stuff keeps the brain feisty I suppose, and I guess I’m continually exposed to a lot of possible sources of inspiration.

How specifically will this Kickstarter project allow you to test the commercial appeal of your work and do you plan to get the book into shops?

It’s taken a while to be confident saying it, but I know that people like the work that I do. I’ve had well over a million views of my pictures, many humbling comments and I know I’ve garnered some loyal fans out there who anticipate my next photo. For me, this Kickstarter is about seeing if there’s worth to my work beyond just making people smile. In an online world where there’s an abundance of freely available content, can you hope to receive anything from what you do, or would people just move onto the next piece of content if you happen to ask for some support?

A book has been the single-most requested thing that people have asked me to produce and it’s something that I feel would showcase my work well. It’s just hard to convince people in the publishing industry just now to take any kind of risk – they’ve been hit hard. If I can show that people would like my work enough to buy a book, then it sends a pretty clear picture that publishers might hear, or it gives me the confidence enough to invest in myself a bit more – hard to do when you’re riddled with self-doubt!

I’d love to see my work in the shops, yes. I could see it being the thing that someone flips through idly as they’re Christmas shopping and recognizing that it’d be just the perfect gift for their difficult to buy for friend or relative. That said, working in the software industry means I’m clearly aware of how I could use technology to distribute my work, but I can’t deny that there’s something very appealing to having a physical thing to hold in your hands.

If the project is successful is there a chance that it could become a full-time job?

At the moment that seems like a distant dream, as should this be successful, there are many more steps I’d need to take to reach any kind of business viability. Kickstarter seems exactly that – a way for people to help kick start me into something that could take off. If people like my work and want me to succeed with it, then taking a look at my Kickstarter page (and hopefully pledging a bit of support) would make my elbows blush considerably.

So there is is. An opportunity to open the wallet just a bit to ensure that one of the more unusual talents sees the light in the format it deserves.