SEO Implications of creating Niche Product Blogs vs Main Company Blog with Categories.

Posted by Frank on Pro Webmasters See other posts from Pro Webmasters or by Frank
Published on 2012-11-20T04:43:19Z Indexed on 2012/11/20 5:14 UTC
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seo

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Wordpress

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blog

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multiple-domains

Our company has a dilemma that I am hoping the users of Pro WebMasters can help us with.

Right now as it stands we create a seperate website for each product that we sell. We also have our corporate site which lists each of these brands.

For Example:

www.Apple.com < --- main company site

www.Ipad.com <--- Product

www.Iphone.com <--- Product

www.Imac.com <-- Product

We are looking to build a wordpress blog mainly for the purpose of increasing our SEO rank.

Here are our two options:

SINGLE BLOG - On Our Corporate Domain
http://apple.com/blog
Each post is categoried http://apple.com/category/ipad/ipad-5-realeasd.htm
Easier to manage than multiple blogs
More content since its listing about all our products.
ONE BLOG PER PRODUCT - on each site
http://ipad.com/blog
Each product has its own blog with only its own articles
Harder to manage, but does it benefit SEO?

Can the team here tell me the SEO benefits of either approach? Similar to Apple all the products our company sells are loosely related. Although its not likely that a customer of product A would be interested in product B.

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