How to measure the conversion rate of your Amazon affiliate program?

Posted by user359650 on Pro Webmasters See other posts from Pro Webmasters or by user359650
Published on 2012-11-21T10:01:24Z Indexed on 2012/11/21 11:24 UTC
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Filed under:

ecommerce

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tracking

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affiliate

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amazon

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Conversions

I plan on selling products through the Amazon affiliate program. What I know I can track is:
-what products people view on my website (default Google Analytics pageview behaviour).
-what affiliate links people click on my website (with GA _trackEvent).

What am I missing is:
-what products people end up buying after clicking on the affiliate links.

Does the Amazon affiliate program offers you any mechanism for linking a purchase with some data from your website?

I noticed that I was able to add custom parameters and values to my affiliate links and the link checker was still happy with them, if Amazon gave the links that initiated an order then I would be able to cross reference the orders using custom parameters...

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