Hello I'm searching for answer how to put programs (not program) in context menu of desktop at one context name?

Example: I want to create new context name which can be extendable to put inside more programs. That is like "New" or "View" that show as more options after using it.

Here is what i tried (and is working when you want to put one program to desktop):

1. I created in registry "New Folder" with name of some programs (i.e. "notepad") inside of this location HKEY_CLASSES_ROOT\Directory\Background\shell\

2. Inside of new created folder ("notepad") i put one more time "New Folder" and name it "command" (must be same name)

3. Inside of "command" at string ("Default") put the location through notepad ("C:\Windows\system32\notepad.exe")

-> and now when you click right mouse button on desktop will see new context text with name "notepad" what will of course open notepad if you use them

Well what i'm searching for is to find solution of how to make context name which will offer as to use more that one programs, do you have any solution?

O.S. win 7