I'm a web developer that's done a bunch of projects using PHP, JQuery/JS, Mysql using PhPMyAdmin, CSS, HTML and a tiny bit of XML. Basically lots of work with CMS's and freehand coding. I'm looking to take things to the next level. I've done a lot of freelance and small contract work, but I'm dying to excel. I'm tired of acting as tech support for all these "non-tech" companies that barely know how to use their own computers..."really, you didn't think to backup your files before switching to a new server??".

Think of potential employers as amazon, netflix, twitter, google, etc. I don't necessarily want to work for these guys specifically, but potentially organizations like this. I could be wrong, but I feel like a big company like this would laugh at me if I interviewed.

For example, how helpful is knowing Ruby, SQL (commands without interface), C++, API's, Oracle, Java, debugging, qa, etc? (I realize this is a very random list). I use Notepad ++, but have heard that the bigger boys use IDE interfaces. I'm not really interested in building desktop apps, only web related stuff.

I feel like I've reached my potential and want to really take it up a notch. I see a lot of projects on GitHub and I'm amazed at what people have created.

Note - my degree is in economics but I've done web dev since high school. I definitely wish I took more comp sci/programming courses in college. I'm 27 and want to be awesome at web dev before it's too late. Not just decent.

Any advice? Book suggestions? Thanks