My application's bounce rate jumped from 30% to 80% overnight

Posted by davidrac on Pro Webmasters See other posts from Pro Webmasters or by davidrac
Published on 2012-12-02T07:26:26Z Indexed on 2012/12/02 11:22 UTC
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google-analytics

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bounce-rate

My application is provided as a service that is embedded in other sites. I have google analytics installed on the login popup dialog which is a page of my application, which is opened from the host site (OAuth).

About a week ago, I've noticed a sharp decrease in the number of new users registrations and a jump in the bounce rate (from ~30% to ~80%).

This happened without any change in the application. I looked into technical parameters like page load time and error rates, but could not see any change in there.

Any ideas what can cause this behavior?

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