For many retailers, technology is something they know they need to optimise business operations, but do they really understand it and how can they select the solutions they need from the many vendors on the market?

Retail is a data heavy industry, with the average retailer managing thousands of SKUs and hundreds of categories through multiple channels. Add to this the exponential growth in data driven by social media and mobile activities, and the process can seem overwhelming. Handling data of this magnitude and analyzing it effectively to gain actionable insight is a huge task, and needs several IT components to work together harmoniously to make the best use of the data available and make smarter decisions.

With this in mind, Oracle has produced a video to make it easier for businesses to understand its global data IT solutions and how they integrate seamlessly with Oracle’s other solutions to enable organisations to operate as effectively as possible. The video uses an orchestra as an analogy for IT solutions and clever illustration to demonstrate the value of the Oracle brand.

This video can be viewed at http://medianetwork.oracle.com/video/player/1622148401001.

To find out more about how Oracle’s products and services can help retailers to deliver better results, visit the Oracle Retail website.