Cross-Channel Survey Report

Posted by David Dorf on Oracle Blogs See other posts from Oracle Blogs or by David Dorf
Published on Thu, 6 Dec 2012 18:57:27 +0000 Indexed on 2012/12/06 23:14 UTC
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The folks at Retail Touchpoints surveyed 84 retailers on the topic of cross-channel and have published the results in Completing the Cross-Channel Challenge.  Below is an overview video that summarizes the findings and cites retailer examples.

One thing is clear: customers demand Commerce Anywhere, the ability to shop when, where, and the way they want.  So retailers are doing what it takes to revamp their business to meet their customers' demands.

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