How come a keyword with 46 local monthly searches get 150 local monthly impressions?

Posted by Geno Thampi on Pro Webmasters See other posts from Pro Webmasters or by Geno Thampi
Published on 2012-12-08T05:19:01Z Indexed on 2012/12/08 11:37 UTC
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analytics

I am doing a keyword analysis by correlating data between Google ANalytics and Google Adwords Keyword tool. So here is the confusion

I check the local monthly searches (Sweden) for "SEO Packages" using the adwords keyword tool and it shows: 46 monthly searches

Now I come back to GA and check the impressions for "SEO Packages" that we got from Sweden and the value is: 150 impressions.

So basically: Local monthly searches in Sweden: 46 Monthly impression we got from Sweden: 150

How come we get 150 impressions out of only 150 searches?

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