Looking for reasons tell your boss why your organization needs to join the Oracle Usability Advisory Board or why you need approval to attend one of its meetings (see the requirements)? Try phrases such as "Continued Return on Investment (ROI)", "Increased Productivity" or "Happy Workers". With OUAB your participation is about realizing and sustaining ROI across the entire applications life-cycle from input to designs to implementation choices and integration, usage and performance and on measuring and improving the onboarding and support experience.

If you think this is a boring meeting of middle-aged people sitting around moaning about customizing desktop forms and why the BlackBerry is here to stay, think again! How about this for a rich agenda, all designed to engage the audience in a thought-provoking and feedback-illiciting day of swirling interactions, contextual usage, global delivery, mobility, consumerizationm, gamification and tailoring your implementation to reflect real users doing real work in real environments. 

Foldable, rollable ereader devices provide a newspaper-like UK for electronic news. Or a way to wrap silicon chips, perhaps. Explored at the OUAB Europe Meeting (photograph from Terrace Restaurant in TVP. Nom.)

At the 7 December 2012 OUAB Europe meeting in Oracle Thames Valley Park, UK, Oracle partners and customers stepped up to the mic and PPT decks with a range of facts and examples to astound any UX conference C-level sceptic. Over the course of the day we covered much ground, but it was all related in a contextual, flexibile, simplication, engagement way aout delivering results for business: that means solving problems. This means being about the user and their tasks and how to make design and technology transforms work into a productive activity that users and bean counters will be excited by. The sessions really gelled for me:

1. Mobile design patterns and the powerful propositions for customers and partners offered by using the design guidance with Oracle ADF Mobile. Customers' and partners' developers existing ADF developers are now productive, efficient ADF Mobile developers applying proven UX guidance using ADF Mobile components and other Oracle Fusion Middleware in the development toolkit. You can find the Mobile UX Design Patterns and Guidance on Building Mobile Apps on OTN.

2. Oracle Voice and Apps. How this medium offers so much potentual in the enterprise and offers a window in Fusion Apps cloud webservices, Oracle RightNow NLP and Nuance technology. Exciting stuff, demoed live on a mobile phone. Stay tuned for more features and modalities and how you can tailor your own apps experience. 

3. Oracle RightNow Natural Language Processing (NLP) Virtual Assistant technology (Ella): how contextual intervention and learning from users sessions delivers a great personalized UX for users interacting with Ella, a fifth generation VA to solve problems and seek knowledge.

4. BYOD Keynote: A balanced keynote address contrasting Fujitsu's explaining of the conceprt, challenges, and trends and setting the expectation that BYOD must be embraced in a flexible way,  with the resolute, crafted high security enterprise requirements that nuancing the BYOD concept and proposals with the realities of their world of water tight information and device sharing policies. Fascinating stuff, as well providing anecdotes to make us thing about out own DYOD Deployments. One size does not fit all.

5. Icon Cultural Surveys Results and Insights Arising: Ever wondered about the cultural appropriateness of icons used in software UIs and how these icons assessed for global use? Or considered that social media "Like" icons might be  unacceptable hand gestures in culture or enterprise? Or do the old world icons like Save floppy disk icons still find acceptable?

Well the survey results told you. Challenges must be tested, over time, and context of use is critical now, including external factors such as the internet and social media adoption. Indeed the fears about global rejection of the face and hand icons was not borne out, and some of the more anachronistic icons (checkbooks, microphones, real-to-real tape decks, 3.5" floppies for "save") have become accepted metaphors for current actions. More importantly the findings brought into focus the reason for OUAB - engage with and illicit feedback though working groups before we build anything.

6. EReaders and Oracle iBook: What is the uptake and trends of ereaders? And how about a demo of an iBook with enterprise apps content?  Well received by the audience, the session included a live running poll of ereader usage.

7. Gamification Design Jam: Fun, hands on event for teams of Oracle staff, partners and customers, actually building gamified flows, a practice that can be applied right away by customers and partners. 

8. UX Direct: A new offering of usability best practices, coming to an external website for you in 2013. FInd a real user, observe their tasks, design and approve, build and measure. Simple stuff to improve apps implications no end.

9. FUSE (an internal term only, basically Fusion Simplified Experience): demo of the new Face of Fusion Applications: inherently mobile, simple to use, social, personalizable and FAST, three great demos from the HCM, CRM and ICT world on how these UX designs can be used in different ways.

So, a powerful breadth and depth of UX solutions and opporunities for customers and partners to engage with and explore how they can make their users happy and benefit their business reaping continued ROI from those apps investments.

Find out more about the OUAB and how to get involved here ...