1 Google Analytics account or top-level domain + profiles for sub-domains vs. 1 account for each sub-domain

Posted by Eric Nguyen on Pro Webmasters See other posts from Pro Webmasters or by Eric Nguyen
Published on 2012-12-11T08:10:42Z Indexed on 2012/12/11 11:17 UTC
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google-analytics

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subdomain

We have the following websites

An online magazine Singapore edition - sg.abc.com
The same online magazine Malaysia edition - my.abc.com
Forums around the same subjects as the online magazine but functions independently - forums.abc.com
Classifieds site rather also around the same subjects but functions independently - directory.abc.com

Each of the above websites currently has its own Google Analytics account.
abc.com has a separate Google Analytics account too.
sg.abc.com has the most traffic and generates most revenues

Are there any practical benefits of merging all the above sub-domains to be under abc.com? I can think of more reliable analytics and consistency for sure.

Are there more? cross-sales?

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