I am successfully using the rebar-friendly package of rabbitmq-erlang-client for a simple Hello World rebarized and OTP "compliant" app and things work fine on the dev environment. I am able to fire up an erl console and do my application:start(helloworld). and connect to the broker, open up a channel and communicate to queues.

However, then I proceed to do rebar generate and it builds up the release just fine, but when I try to fire up from the self contained release package then things suddenly explode.

I know rebar releases are known to be an obscure art, but I would like to know what are my options as far as deployment for an app using the rabbitmq-erlang-client.

Below you will find the output of the console on the crash:

=INFO REPORT==== 18-Dec-2012::16:41:35 ===
    application: session_record
    exited: {{{badmatch,
               {error,
                {'EXIT',
                 {undef,
                  [{amqp_connection_sup,start_link,
                    [{amqp_params_network,<<"guest">>,<<"guest">>,<<"/">>,
                      "127.0.0.1",5672,0,0,0,infinity,none,
                      [#Fun<amqp_auth_mechanisms.plain.3>,
                       #Fun<amqp_auth_mechanisms.amqplain.3>],
                      [],[]}],
                    []},
                   {supervisor2,do_start_child_i,3,
                    [{file,"src/supervisor2.erl"},{line,391}]}, 
                   {supervisor2,handle_call,3,
                    [{file,"src/supervisor2.erl"},{line,413}]}, 
                   {gen_server,handle_msg,5,
                    [{file,"gen_server.erl"},{line,588}]},
                   {proc_lib,init_p_do_apply,3,
                    [{file,"proc_lib.erl"},{line,227}]}]}}}},
              [{amqp_connection,start,1,
                [{file,"src/amqp_connection.erl"},{line,164}]}, 
               {hello_qp,start_link,0,[{file,"src/hello_qp.erl"},{line,10}]},
               {session_record_sup,init,1,
                [{file,"src/session_record_sup.erl"},{line,55}]},
               {supervisor_bridge,init,1,
                [{file,"supervisor_bridge.erl"},{line,79}]},
               {gen_server,init_it,6,[{file,"gen_server.erl"},{line,304}]},
               {proc_lib,init_p_do_apply,3,
                [{file,"proc_lib.erl"},{line,227}]}]},
             {session_record_app,start,[normal,[]]}}
    type: permanent