How to show the right country domain in Google Places?

Posted by Baumr on Pro Webmasters See other posts from Pro Webmasters or by Baumr
Published on 2013-06-25T15:21:00Z Indexed on 2013/06/25 16:29 UTC
Read the original article Hit count: 256

Filed under:

google-search

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local-seo

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tld

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rich-snippets

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google-places

Background

A site has multiple ccTLDs:

example.com for the US,
example.co.uk for UK users,
example.de for Germans, etc.

Googling for certain city keywords will return rich snippets with a list of Google Places:

Google Places rich snippets in SERPs

Problem

When searching on Google Germany, the domain for US users (example.com) appears instead of the corresponding ccTLD (example.de).

This is not good user experience, as users would most likely like to book on a site localized for them (e.g. language and currency).

Question

What solutions are there?

Is it possible to return different ccTLDs in rich snippets for Google searches in Germany/UK?

Ideas

Would implementing the hreflang annotation resolve this?

What about entering multiple corresponding URLs in the structured data markup?

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