Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage.

Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist.

The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps.

This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects.

Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture.

New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise.

Dr. James Baty, Anbu Krishnaswami, and Michael Timpanaro-Perrotta respond to audience questions.

Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage.

Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist.

The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps.

This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects.

Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture.

New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise.

Dr. James Baty, Anbu Krishnaswami, and Michael Timpanaro-Perrotta respond to audience questions.