How to return the relevant country domain in rich snippets pulled in from from Google Places?
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by
Baumr
on Pro Webmasters
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Published on 2013-06-25T15:21:00Z
Indexed on
2013/06/26
10:28 UTC
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Background
A site has multiple ccTLDs:
example.com
for people in the US,example.co.uk
for UK users,example.de
for Germans, etc.
Googling for certain city keywords will return rich snippets with a list of Google Places:
Problem
When searching on Google Germany, the domain for US users (example.com
) appears instead of the corresponding ccTLD (example.de
) aimed at German users.
This is not good user experience, as users would most likely like to book on a site localized for them (e.g. language and currency).
Question
What solutions are there?
Is it possible to return different ccTLDs in rich snippets for Google searches in Germany/UK? If so, how?
Ideas
Stabs in the dark:
Would implementing the hreflang
annotation resolve this? (GWMT geotargeting is already set.)
What about entering multiple corresponding URLs in the structured data markup? (As far as I know, Google Places accepts only a single website URL.)
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