Author: Irem Radzik, Director of Product Marketing, Data Integration, Oracle

In today’s fast-paced, competitive environment, IT teams are under pressure to deliver technology solutions for many critical business initiatives as fast as possible. When the focus is on speed, it can be easy to continue to use old style, point-to-point custom scripts that grow organically to the point where they are unmanageable and too costly to maintain. As data volumes, data sources, and end users grow, uncoordinated data integration efforts create significant inefficiencies for both IT and business users. In addition to losing IT productivity due to maintaining spaghetti architecture, data integrity becomes a concern as well. Errors caused by inconsistent, data and manual data entry can prove very costly for companies and disrupt business activities.

Many industry leaders recognize now that data should be moved in an automated and reliable manner across all platforms to have one version of the truth. By simplifying their data integration architecture and standardizing on a centralized approach, IT teams now accelerate time to market. Especially, using a centralized, shared-service approach brings agility, increases IT productivity, and frees up resources for innovation.

One such industry leader that simplified its data integration architecture is Sabre Holdings. Sabre Holdings provides distribution and technology solutions for the travel industry, and is a winner of Oracle Excellence Awards for Fusion Middleware in 2011 in the data integration category. I had the pleasure to host Sabre Holdings on a public webcast and discuss their data integration best practices for data warehousing. In this webcast Sabre’s Amjad Saeed, presented how the company reduced complexity by consolidating systems and standardizing development on Oracle Data Integrator and Oracle GoldenGate for its global data warehouse development team. With Oracle’s complete real-time data integration solution, Sabre also streamlined support and maintenance operations, achieved real-time view in the execution of the integration processes, and can manage the data warehouse and business intelligence solution performance on demand. By reducing complexity and leveraging timely market insights, the company was able to decrease time to market by 40%.

You can now listen to the webcast on demand: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration

I invite you to hear directly from Sabre how to use advanced data integration capabilities to enable accelerated innovation. To learn more about Oracle’s data integration offering you can download our free resources.