Why are the custom campaign parameters in Google Analytics so long?

Posted by Baumr on Pro Webmasters See other posts from Pro Webmasters or by Baumr
Published on 2013-06-28T12:57:25Z Indexed on 2013/06/28 16:30 UTC
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google-analytics

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url

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url-parameters

Adding several Google Analytics custom campaign parameters can make URLs very long.

For example, in Google's own examples:

http://www.example.com/?utm_campaign=spring&utm_medium=referral&utm_source=exampleblog
http://www.example.com/?utm_campaign=spring&utm_medium=email&utm_source=newsletter1
http://www.example.com/?utm_campaign=spring&utm_medium=email&utm_source=newsletter1&utm_content=toplink

Is there shorter alternatives that GA will pick up?

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