How to track events or e-commerce sales that occur later using Google Analytics?

Posted by Anton on Pro Webmasters See other posts from Pro Webmasters or by Anton
Published on 2013-02-07T15:00:42Z Indexed on 2013/07/03 17:19 UTC
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Here's my problem:

  • I have a static site with Google Analytics tracking code.
  • To buy one of my services, users call me, and when their order is ready (many days later), I send them an e-mail link to a special page (download.php) where I have GA tracking code that is executed the first time they visit, so I track a "sale".
  • The issue is, GA thinks that "sale" was a separate visit, and erroneously shows that only direct visits to my site result in sales. I don't understand how I can view stats (Pages / Visit, Avg. Time on Site, etc.) about users who eventually bought something.

I've tried events and e-commerce tracking with no luck. Please help!

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