Google Analytics content experiment vs. funnel visualization

Posted by Full Decent on Pro Webmasters See other posts from Pro Webmasters or by Full Decent
Published on 2013-04-30T14:38:54Z Indexed on 2013/10/17 16:26 UTC
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I am running an experiment on one of the pages in my funnel (the "Choose shipping options" page). But the numbers on the different reports do not correspond. First, I am expecting the 70 entrances in the funnel to equal the 131 experiment visits. Also, I expect the 23 conversions in the funnel to match the 21 transactions below. But they do not. How should I read this information to make good decisions?

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