So, what is Oracle AppAdvantage?

• A practical approach to adopting cloud, mobile, social and other trends
• A guided path to aligning IT more closely with business objectives
• Maximizing the value of existing investments in applications
• A layered approach to simplifying IT, building differentiation and bringing innovation
• All of the above?

Enhance the value of your existing applications investment with #Oracle #AppAdvantage
Aligning biz and IT expectations on Simplifying IT, building Differentiation and Innovation #AppAdvantage
Adopt a pace layered approach to extracting biz value from your apps with #AppAdvantage
Bringing #cloud, #social, #mobile to your apps with #Oracle #AppAdvantage

Embracing Situational IT
In the next IT Leaders Editorial, Rick Beers discusses the necessity of IT disruption and #AppAdvantage.
Rick Beers sheds light on the Situational Leadership and the path to success #AppAdvantage. Rick Beers draws parallels with CIO’s strategic thinking and #Oracle #AppAdvantage approach.
Do you have this paper in your summer reading list? Aligning biz and IT #AppAdvantage
What does Situational leadership have to do with Oracle AppAdvantage? Catch the next piece in Rick Beers’ monthly series of IT Leaders Editorial and find out. #AppAdvantage

Middleware Minutes with Howard Beader – August edition
In the quarterly column, @hbeader discusses impact of #cloud, #mobile, #fastdata on #middleware
Making #cloud, #mobile, #fastdata a part of your IT strategy with #middleware
What keeps the #oracle #middleware team busy? Find out in the inaugural post in quarterly update on #middleware
Recent #middleware news update along with a preview of things to come from #Oracle, in @hbeader ‘s quarterly column
In his inaugural post, Howard Beader, senior director for Oracle Fusion Middleware, discusses the recent industry trends including mobile, cloud, fast data, integration and how these are shaping the IT and business requirements.

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