Which one of the Google Analytics stats should be my top priority to improve SEO: visits, pageviews, bounce rate, new visitors, or visit duration

Posted by HOY on Pro Webmasters See other posts from Pro Webmasters or by HOY
Published on 2013-01-25T23:27:00Z Indexed on 2013/10/24 16:11 UTC
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seo

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google-analytics

My site is getting a lot of traffic from an image (a company logo image) because this image is ranked 1st in Google search results for a company's title. (I have no idea how that happened.)

This image is must for my website, but it is not relevant to the site content, so irrelevant people search for the image and find out about my site. I get interesting statistics:

site statistics

Pros: Total Visits & Avg. New Visits
Cons: Avg. Page/Visit, Avg. Visit Duration, Bounce Rate

I am confused if this image is helpful to my website. I don't know what the balance between those 5 statistics should be. My website is 2 months old, and we are working on SEO at the moment.

Edit: here are the details about the image:

Search Keyword: arcelik logo
Search Site: google.com.tr
Search URL

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