How to utilise a newly acquired keyword domain to contribute to an already existing healthy website?

Posted by vDog on Pro Webmasters See other posts from Pro Webmasters or by vDog
Published on 2013-10-16T00:26:16Z Indexed on 2013/10/26 16:09 UTC
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My client's website has just reached spot 1 for the most valuable keyword. We acquired the domain that was at #1 spot. It's a keyword domain (targetkeyword.tld). Just wondering what would be the best way to make use of it.

A permanent redirect or a single page that hyperlinks to the brand website?

Should I be concerned about anything negative associated to this keyword domain (poor backlinks and the fact that this website was down for about one month)?

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