Ajlan & Bros has selected Oracle Commerce in a bid to improve its customer engagement capabilities and drive its expansion plans. The large Middle Eastern retail distribution business, which specializes in the design, manufacture and supply of clothing across the Middle East, is seeking to expand its operations, which consist of a distribution network of more than 7,000 points of sale and represent more than 15 international brands. The business is aiming to build brand awareness globally with an interest in the European and American markets.

Choosing Oracle Commerce will provide Ajlan & Bros with the capability to optimize each customer engagement, which will help to increase cross-channel promotion and improve a unified online, mobile and social experience for customers. The company will be able to leverage Oracle Commerce’s advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.

The selection of Oracle Commerce followed an extensive evaluation of competitor solutions, with Oracle selected due to the solutions strong capabilities in cross-channel ecommerce and customer experience management, as well as a solid track record of maintaining best practice.

Press release: Ajlan & Bros Selects Oracle Commerce to Support Expansion Strategy