If a blogger writes a whole article about my website, how important are anchor texts?

Posted by Noam on Pro Webmasters See other posts from Pro Webmasters or by Noam
Published on 2013-09-16T12:48:52Z Indexed on 2013/10/30 22:19 UTC
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If there is a full article about my web-service, with my brand name in the title, and many relevant keywords that I would like Google to consider in my rankings, and links to my web-site with simple anchor text such as <brand name> and <page title>.

Does it make a big difference if I get links to the actual keywords I'm after, or is it enough that these keywords are part of the written text?

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