Meta tags with html special character codes?

Posted by GEspinha on Pro Webmasters See other posts from Pro Webmasters or by GEspinha
Published on 2013-11-02T08:16:00Z Indexed on 2013/11/02 10:13 UTC
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This question is regarding best practices on SEO development meta tag filling.

A name written in the Latin or the Cyrillic alphabet has certain special characters, such as the ccedil C, for example.

When populating meta tags and other SEO assets in a page, what should be used, the HTML character code (for the given example: ç), the actual character or another character that looks close (using a C for the given example)?

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