How do I know if my game's average game session time is too small?

Posted by you786 on Game Development See other posts from Game Development or by you786
Published on 2013-11-03T17:26:58Z Indexed on 2013/11/03 22:20 UTC
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My game has only one life, and the aim is to stay alive as long as possible to get as many points as possible (it's an endless runner).

Using Google Analytics I found that players are staying alive for an average of 17 seconds. I could easily increase or decrease this by manipulating acceleration or starting speed. The question is, should I change it at all? Is there any research or general ideas on the best playing time for a game like this? I would also like to know about any research about how long an ideal mobile game session should last.

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