How do I know if my game's average game session time is too small?

Posted by you786 on Game Development See other posts from Game Development or by you786
Published on 2013-11-03T17:26:58Z Indexed on 2013/11/03 22:20 UTC
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game-design

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mobile

My game has only one life, and the aim is to stay alive as long as possible to get as many points as possible (it's an endless runner).

Using Google Analytics I found that players are staying alive for an average of 17 seconds. I could easily increase or decrease this by manipulating acceleration or starting speed. The question is, should I change it at all? Is there any research or general ideas on the best playing time for a game like this? I would also like to know about any research about how long an ideal mobile game session should last.

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