What is the benefit of the "download will begin shortly" page?

Posted by Fammy on Pro Webmasters See other posts from Pro Webmasters or by Fammy
Published on 2011-09-01T00:55:54Z Indexed on 2013/11/10 16:13 UTC
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I've noticed many websites that host files for downloads have an interstitial page between the download link/button and the actual start of the download. Terminology on the page may include "Your download will begin shortly. If it does not, try this direct link".

What is the purpose of this page? It seems to draw away from the general experience of downloading a file. Is this beneficial for bookmarking? Less experienced users? Analytics?

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