If you are still wondering about how Exadata can revolutionise your business then I would recommend watching this great video which was recorded at this year's OpenWorld.

First a little background...The Abu Dhabi National Oil Company for Distribution (ADNOC) is an integrated energy company that was founded in 1973. ADNOC Distribution markets and distributes petroleum products and services within the United Arab Emirates and internationally. As one of the largest and most innovative government-owned petroleum companies in the Arab Gulf, ADNOC Distribution is renowned and respected for the exceptional quality and reliability of its products and services.

Its five corporate divisions include more than 200 filling stations (a number that is growing at 8% annually), more than 150 convenience stores, 10 vehicle inspection stations, as well as wholesale and retail sales of bulk fuel, gas, oil, diesel, and lubricants.

ADNOC selected Oracle Exadata Database Machine after extensive research because it provided them with a single platform that can run mixed workloads in a single unified machine:

"We chose Oracle Exadata Database Machine because it.offered a fully integrated and highly engineered system that was ready to deploy. With our infrastructure running all the same technology, we can operate any type of Oracle Database without restrictions and be prepared for business growth," said Ali Abdul Aziz Al-Ali, IT division manager, ADNOC Distribution.

".....we could consolidate our transaction processing and business intelligence onto one platform. Competing solutions are just not capable of doing that." - Awad Ahmed Ali El-Sidiq, Senior Database Administrator, ADNOC Distribution

In this new video Awad Ahmen Ali El Sidddig, Senior DBA at ADNOC, talks about the impact that Exadata has had on his team and the whole business. ADNOC is using our engineered systems to drive and manage all their workloads: from transaction systems to payments system to data warehouse to BI environment. A true Disk-to-Dashboard revolution using Engineered Systems. This engineered approach is delivering 50x improvement in performance with one queries running 100x faster! The IT has even revolutionised some of their data warehouse related processes with the help of Exadata and now jobs that were taking over 4 hours now run in a few minutes. 

To watch the video click on the image below which will take you to our Oracle YouTube page:

(if the above link does not work, click here: http://www.youtube.com/watch?v=zcRpxc6u5Ic)

Now that queries are running 100x faster and jobs are completing in minutes not hours, what is next for the IT team at ADNOC? Like many of our customers ADNOC is now looking to take advantage of big data to help them better align their business operations with customer behaviour and customer insights. To help deliver this next level of insight the IT team is looking at the new features in Oracle Database 12c such as the new in-memory feature to deliver even more performance gains. 

The great news is that Awad Ahmen Ali El Sidddig was awarded DBA of the Year - EMEA within our Data Warehouse Global Leaders programme and you can see the badge for this award pop-up at the start of video. Well done to everyone at ADNOC and thanks for spending the time with us at OOW to create this great video.