SEO Impact of using Responsive Design and the serving of different content on the same URL

Posted by bmenekl on Pro Webmasters See other posts from Pro Webmasters or by bmenekl
Published on 2014-05-31T08:29:25Z Indexed on 2014/06/01 3:51 UTC
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seo

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mobile

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serps

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responsive-webdesign

We are currently working on redesigning our site and making it responsive. It is a search intensive site with complex functionality, a lot of search filters and a lot of content.

Our mobile versions of certain pages need to hide some functionality (i.e. search filters) that exists in the desktop version and/or content (mainly blocks of text that are not necessary or are increasing page load in mobile devices).

My questions is this: does the situation of having the same URL (responsive site) serving slightly different content (text and/or search filters) for certain pages in different devices affect our SEO (SERPs or otherwise)?

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