SEO: best way to deal with short lifetime URLs?

Posted by Mike Norgate on Pro Webmasters See other posts from Pro Webmasters or by Mike Norgate
Published on 2014-03-21T09:21:02Z Indexed on 2014/06/03 9:36 UTC
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I am currently in the process of redesigning a job advert site and am trying to put a lot more effort into my SEO.

My question is how should I deal with the URLs that point to job adverts when the advert expires. The options I have thought of so far are:

  1. Return a 404 error and redirect to a 404 page. Will it have an effect on ranking if there are a lot of URLs that return 404s after only being up for a few weeks?
  2. Redirect to job listing page - When the user requests a URL for an advert that has expired just redirect to the main job listing page.
  3. Show the advert but tell the user to has closed - Show the advert page but with a notification that the advert has closed. The issue I see with this is that the user will visit the page, see its closed and then leave the site again which would not be good for rankings

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