by Jim Lein, Oracle Midsize Programs

In most global markets, CFOs are optimistic about their company's growth opportunities. Deloitte's CFO Signals Report, "Time to Accelerate" found that:

• In the U.K. business optimism is at its highest level in three-and-a-half years

• Optimism in North America rose from a strong +42% last quarter (Q2 to Q3 2013) to an even stronger +54%.

• The inaugural Southeast Asia survey, 44% of CFOs reported a positive outlook despite worries over the Chinese economy and political uncertainty.

Sustainable and profitable business growth doesn't usually happen by accident. Company's need a playbook for growth that's owned by the CFO. And today, that playbook must leverage the six enabling technologies--Social, Big Data, Mobile, Cloud, Analytics, and The Internet of Things (or, as Oracle president Mark Hurd explains, "The Internet of the People").

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On Monday June 9 at  2:00 pm Eastern, CFO.com is hosting a webcast,

"The CFO Playbook on Growth: How CFOs Can Boost Efficiency and Performance with Automation".

“Investing in technology begins with a business metric driven business case with clear tangible business results expected," says John Lieblang, Affiliate Partner with Waterstone Management Group. "The progressive CFO has learned how to forge a partnership with the CIO to align everyone in the 'result value chain' to be accountable for the business results not just for functional technology.”

Click HERE to register

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Jim Lein

I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.