Why are 20% of keywords still provided when Google is using HTTPS across the board?

Posted by Rajesh Magar on Pro Webmasters See other posts from Pro Webmasters or by Rajesh Magar
Published on 2014-06-05T09:26:28Z Indexed on 2014/06/05 15:39 UTC
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Most of the searches that appear in my analytics are "not provided" because Google has encrypted their all searches. However, if all search results are now encrypted with HTTPS protocol then how is Google analytics still able to track some (20%) of the organic keywords details?

There are still some keywords appearing in my organic keywords section. So how did Google analytics do this tracking? Does it bypass the HTTPS restrictions for the referrer?

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