How to interpret Events from Unique Events in Google Analytics?

Posted by Mike Buckbee on Pro Webmasters See other posts from Pro Webmasters or by Mike Buckbee
Published on 2011-07-29T16:20:08Z Indexed on 2014/06/11 15:43 UTC
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I'm trying to add some javascript triggered Google Analytics events to a website that is already working with GA.

I've included the following beneath the standard GA script (new ga.js script).

_gaq.push(['_trackEvent', 'Downloads', 'Extension']);

Which seems to be working ok, but the results listed in the Events Overview report (after waiting 24 hours), don't make sense. It states that there have been 1 Total Events and 5 Unique Events (screenshot below).

https://img.skitch.com/20110729-8hufapcq2366rq3cbpuihjgqjd.jpg

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