Which is better for search engines, repeated phrases or different phrases with the same meaning?

Posted by George Botros on Pro Webmasters See other posts from Pro Webmasters or by George Botros
Published on 2014-06-11T19:37:49Z Indexed on 2014/06/12 3:51 UTC
Read the original article Hit count: 270

Filed under:

seo

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google

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search-engines

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google-search

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Bing

When I'm designing an ads website I have two options:

Let the advertiser to choose from some predefined lists to create the new ad.

For Example:

    product list ( T-Shirt, Shorts, Suit, .....)
    Color list   ( Black, Red, .....)

Let the advertiser to write his own descriptive content for the product

For Example

    "Amazing suit with a good price"

I like the first Scenario but which is better for search engine optimization [SEO], repeated phrases or different phrases with the same meaning?

Note : assuming each page will contain one or more ads

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