I work for a performing arts nonprofit. We have seating charts for each of the theaters we work with; each seating chart shows the number of sections, the shape of each section, and the number of rows in each section. We'd like to create dynamic seating charts based on this info. We'd like them to look/feel kinda like this: http://www.fansnap.com/tickets/177754-on. But the tricky part is we'd like to be able to store all the info about each theater (the section names, shape/size of each section, and number of rows in each section) as data and then build a system that reads this data and uses it to create a dynamic map. I'm a life-long web developer, but I don't have have any experience with a difficult graphics problem like this. I realize it's a complex problem and I don't expect anyone to give me a complete answer here, but I would love direction on where I should be looking for more info. Is what I'm describing possible? Does this sort of technique have a name? Where can I learn more about how to accomplish this? What software should I use? Any info would be helpful.