I have a website with software applications. Is it good for SEO to choose one keyword rich domain name for each of our software products or should we stick to a single domain? From a user's perspective I think it would be easier to remember a domain that is keyword rich as the user will instantly know what this product is for. But I have read articles that the latest trend in SEO is to stick to one domain for all of your products and invest on this single domain website. Is that true? What do you advise? Should I register a separate domain for each of our products or should I use only one single domain? Should I do a 301 redirect with a .htaccess to a single domain? And what about the sitemaps? Should I register all sites in Google Webmaster Tools and post a separate sitemap for each one of them? should my main site sitemap include all pages or should separate domains have their own sitemaps?