I use rails 3.2.2 and autocomplete, I m selecting customer by name and formating it in a following way format.json { render :json = @customers.map{ |c| "#{c.name}:#{c.phone1}:#{c.email}" } } so, i need to parse json properly an display in a way i want for example I want write name in but make phone smaller and bold ,display it in different color. How i can achive that? <ul class="ui-autocomplete ui-menu ui-widget ui-widget-content ui-corner-all" role="listbox" aria-activedescendant="ui-active-menuitem" style="z-index: 1; top: 416px; left: 0px; display: none; width: 419px;"> <li class="ui-menu-item" role="menuitem"> <a class="ui-corner-all" tabindex="-1">Adele Brekke:1-244-712-4421 x313:[email protected]</a> </li> <li class="ui-menu-item" role="menuitem"> <a class="ui-corner-all" tabindex="-1">Madeline O'Conner Sr.:486-349-1046 x6765:[email protected]</a> </li> </ul> Thanks