I have a website in which the content is not country specific. The TLD is currently .it but the company is hosted and based in the United States. I'm wondering if a .it domain will negatively effect the site's search rankings. Is it better to use a .com TLD? For example (I don't actually own these domains), would the domain love.it have a worse ranking than loveit.com? (Assuming the content of the sites is the same) I've been searching everywhere for an answer with not much luck. Any advice would be very helpful.