An iPad app can support inclusion of launch images in both orientations; presumably, if your app supports auto-rotation, then this would suggest to me that if the user launches an app while the device is in Landscape mode, then the Landscape launch image is used. But in all the apps I've built and released, this has never been the case. Never once has the Landscape launch image appeared, only the Portrait. After loading, the app will auto-rotate to whatever orientation the device is in, but at launch, it assumes you are in Portrait. Always. Why? I have seen many other apps in the store that behave this way, but then there are some seem to always automatically know immediately at first launch, from that first launch image, that you are in Landscape, if that's the case. How is this done?