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• Thousands of 404 errors in Google Webmaster Tools

  - by atticae

  Because of a former error in our ASP.Net application, created by my predecessor and undiscovered for a long time, thousands of wrong URLs where created dynamically. The normal user did not notice it, but Google followed these links and crawled itself through these incorrect URLs, creating more and more wrong links. To make it clearer, consider the url example.com/folder should create the link example.com/folder/subfolder but was creating example.com/subfolder instead. Because of bad url rewriting, this was accepted and by default showed the index page for any unknown url, creating more and more links like this. example.com/subfolder/subfolder/.... The problem is resolved by now, but now I have thousands of 404 errors listed in the Google Webmaster Tools, which got discovered 1 or 2 years ago, and more keep coming up. Unfortunately the links do not follow a common pattern that I could deny for crawling in the robots.txt. Is there anything I can do to stop google from trying out those very old links and remove the already listed 404s from Webmaster Tools?

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• Do AdWords conversions only track AdWords visitors?

  - by atticae

  I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only register your conversion if you come to the site by clicking on an AdWords campaign? Google's help page advises me to test the code by clicking a campaign. However, I would like to use the tracking to track all conversions, not just AdWords. I considered using Analytics as well, but it seems you can only track via url there, not JS, which would mean I had to restructure a part of my page. (Because currently a conversion appears does not necessarily happen on a different URL.) Is AdWords tracking not a viable solution to track all visitor conversions on my site?

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• Data Access Layer in ASP.Net: Where do I create the Connection?

  - by atticae

  If I want to create a 3-Layer ASP.Net application (Presentation Layer, Business Layer, Data Access Layer), where is the best place to create the Connection objects? So far I used a helper class in my Presentation Layer to create an IDbCommand from the ConnectionString in the web.config on each page and passed it on to the DAL classes/methods. Now I am not so sure, if this part shouldn't also be included in the DAL somehow, because it obviously is part of the Data Access. The DAL is in a separately compilated project, so I dont have access to the web.config and cannot access the connection string (right?). What is the best practice here?

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