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  • software attribution / design credits

    - by Smith
    We just completed developing a web app for a client. And like i usually do, i added developed by "My Company" at the footer at a very small insignificat size. I sent the client an Eend user license stating some of the following in summary you can't resell, redistribute, etc without our notice ... you can remove the attribution or design credits the client got back to me and complained, telling me now that he was also developing for someone, and that 'I can't add my attribution' without his/her consent, but? Although i sign a NDA with in summary states that i cannot disclose the software to anyone else There was no agreement before the project that am not to add design credits or attribution i know every software i install have that, and so is every products from companies, mostly technological products. how does this work (adding design credits) What do you think?

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  • Proper attribution of derived work in a GPL project

    - by Anton Gogolev
    This is a continuation of me rewriting GPL project. What will be the correct way of attributing my project as being a derivative of some other GPL-licensed project? So far I came up with: HgSharp Original Copyright Matt Mackall <[email protected]> and contributors. The following code is a derivative work of the code from the Mercurial project, which is licensed GPLv2. This code therefore is also licensed under the terms of the GNU Public License, verison 2. For information on the license of this code when distributed with and used in conjunction with the other modules in the HgSharp project, please see the root-level COPYING file. Copyright 2011-2012 Anton Gogolev <[email protected]>

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  • Open source license with backlink requirement

    - by KajMagnus
    I'm developing a Javascript library, and I'm thinking about releasing it under an open source license (e.g. GPL, BSD, MIT) — but that requires that websites that use the software link back to my website. Do you know about any such licenses? And how have they formulated the attribution part of the license text? Do you think this BSD-license would do what you think that I want? (I suppose it doesn't :-)) [...] 3. Each website that redistributes this work must include a visible rel=follow link to my-website.example.com, reachable via rel=follow links from each page where the software is being redistributed. (For example, you could have a link back to your homepage, and from your homepage to an About-Us section, which could link to a Credits section) I realize that some companies wouldn't want to use the library because of legal issues with interpreting non-standard licenses (have a look at this answer: http://programmers.stackexchange.com/a/156859/54906). — After half a year, or perhaps some years, I'd change the license to plain GPL + MIT.

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  • how to properly credit authors of MIT license program

    - by kon psych
    Although I have found similar questions on this site they were not what I was looking for. I have modified the source code of an MIT licensed project, and I have added new classes to it as well. Please correct me if I am wrong, but I think that it is legal to add my copyright notice above the license and remove the other one. But how should I attribute the contribution of the previous authors? Should I use a separate file? There are also some html files with no license or copyright notice in them which I also modified. Do I have to handle them differently? My question is different than this question in that I have also modified some of the files of the project I am extending.

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  • What is considered to be a "modification" of sources under the BSD license?

    - by Den
    I have a question about the 3-clause BSD license based on it's Wiki description. It states: Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: ... What is understood by "modification"? Specifically I am interested whether any/all of the following is considered as such modification: 1) reading the original sources and then re-implementing; 2) reading the original sources, waiting for a year and then re-implementing something based on whatever you could remember; 3) direct and very significant "complete" refactoring of the original sources.

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  • What is ethical/unethical while seeking help on the web with programming assignments?

    - by HelpNeeder
    I have used the web and Stack Overflow extensively during the past month or so in creating my final project for my C# class. I have used so much code that I didn't write myself that I feel I am being unethical by not giving proper credit to the people who helped me; or the websites that have provided excellent examples. Is it unethical to publish work which was created by me, even though its hardest problems were solved by other people? Should I credit these people for helping me with my assignment? Or the web sites which provided examples?

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  • How do I give proper attribution when distributing my modified Ambiance theme?

    - by WarriorIng64
    I made a modified version of 12.04's Ambiance that uses a dark sidebar for Nautilus, and I would like to redistribute it via e.g. gnome-look.org. From the Launchpad page for the light-themes package, it says the themes are available under a Creative Commons BY-SA 3.0 license. The way I understand it, I can distribute my modified theme so long as I provide proper attribution for it and place it under the same license. In this case, who do I attribute as the author of the original theme and where/how should I display this attribution?

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  • Creative Commons Attribution-Share Alike 3.0: Commercial Use?

    - by Jorre
    On the following URL are some icons I'd like to use in a website for a client. This would be commercial work. The site says "free for public use", what is public use and can I use them in commercial works? http://somerandomdude.com/projects/iconic I checked the license at: http://creativecommons.org/licenses/by-sa/3.0/us/ and there it says "free cultural works". Can anyone clear this up?

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  • SVN Attribution Plugin?

    - by Rosarch
    I'm using SVN with Google Code Project Hosting for a school project. As the codebase increases in size, I often find myself wondering questions like: "who originally checked in this line of code?" "who has been checking in the most code recently?" "Of the final product, how much of it was written by Person X?" "Which coder is best at adhering to the coding conventions?" Is there any plugin available to do this? (If not, I would be interested in developing one myself. Any ideas on where to get started on that?) We're using Visual Studio 2008 with the AnkhSVN plugin.

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  • javascript get attribution from select

    - by Yongwei Xing
    Hi all <select id="test"> <option attribut="1">test 1</option> <option attribut="2">test 2</option> <option attribut="3">test 3</option> <option attribut="4">test 4</option> <option attribut="5">test 5</option> </select> I want to get the selected item's attribute, is there any simple way to do it. The native javascript is fine. Best Regards,

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  • With Google Analytics, is it possible to check a specific page in Multi-Channel conversion attribution?

    - by Emmett R.
    I'm somewhat new to Google Analytics, and I'm trying to track all conversions that are assisted by a particular landing page, because I don't expect an instant purchase. I have e-commerce tracking set up. Due to the constraints of the associated ad campaign, I can't include the source/medium code in the url when people go to the landing page, and all of my traffic to the landing page is likely to be direct, so I'm not sure how to tell Multi-Channel marketing that it's a significant page. I know how to add events to a page, but I'm still figuring out what they can and cannot do. Would creating a redirect from the landing url to an identical url+source/medium code work? Any advice on how to accomplish this would be greatly appreciated. Tracking the final sale conversion is not the issue. Ecommerce reporting is functioning just fine on the site. I just want to report the landing page as an assist, whenever it shows up in the funnel, and I need to be able to do that across multiple visits.

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  • Question in Flex (parser)

    - by shkk
    Hello... I want to ask you a question about Flex, the program for parsing code. Supposing I have an instruction like this one, in the rules part: "=" BEGIN(attribution); <attribution>{var_name} { fprintf(yyout, "="); ECHO; } <attribution>";" BEGIN(INITIAL); {var_name} is a regular expression that matches a variable's name, and all I want to do is to copy at the output all the attribution instructions, such as a = 3; or b = a; My rule though cannot write with fprintf the left member of the attribution, but only = 3; or =a; One solution for that might be that, after I make the match "=" and I am in the attribution state, to go 2 positions back as to get the left operand as well. How can I do that in Flex?

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  • How to include an apache library with my opensource code?

    - by OscarRyz
    I have this opensource code with MIT license that uses an Apache 2.0 licensed library. I want to include this in my project, so it can be built right away. In the point 4 of that license explains how to redistribute it: excerpt: 4 . Redistribution. You may reproduce and distribute copies of the Work or Derivative Works thereof in any medium, with or without modifications, and in Source or Object form, provided that You meet the following conditions: You must give any other recipients of the Work or Derivative Works a copy of this License; and You must cause any modified files to carry prominent notices stating that You changed the files; and You must retain, in the Source form of any Derivative Works that You distribute, all copyright, patent, trademark, and attribution notices from the Source form of the Work, excluding those notices that do not pertain to any part of the Derivative Works; and If the Work includes a "NOTICE" text file as part of its distribution, then any Derivative Works that You distribute must include a readable copy of the attribution notices contained within such NOTICE file, excluding those notices that do not pertain to any part of the Derivative Works, in at least one of the following places: within a NOTICE text file distributed as part of the Derivative Works; within the Source form or documentation, if provided along with the Derivative Works; or, within a display generated by the Derivative Works, if and wherever such third-party notices normally appear. The contents of the NOTICE file are for informational purposes only and do not modify the License. You may add Your own attribution notices within Derivative Works that You distribute, alongside or as an addendum to the NOTICE text from the Work, provided that such additional attribution notices cannot be construed as modifying the License. You may add Your own copyright statement to Your modifications and may provide additional or different license terms and conditions for use, reproduction, or distribution of Your modifications, or for any such Derivative Works as a whole, provided Your use, reproduction, and distribution of the Work otherwise complies with the conditions stated in this License. I'm not creating a derivative work ( I plan to provide it as it is ). I don't have a NOTICE file, just my my own LICENSE.txt file. Question: Where should I put something along the lines: "This project uses Xyz library distributed under Apache2.0 ..."? What's recommented? Should I provide the apache license file too? Or would be enough if I just say "Find the license online here...http://www.apache.org/licenses/LICENSE-2.0.html" I hope someone who has done this in the past may shed some light on the matter.

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  • Is it OK to use sample code from blogs, GitHub, etc... in commercial applications?

    - by eterps
    When searching the web for a solution to a particular problem, I often find a perfect solution posted on someone's blog, or in a public repository (GitHub, Google Code). Most of the time, the code has no copyright information, nor does the author mention any sort of attribution rules. I'm pretty sure short snippets are fine, but what if I copy a handful of classes verbatim (again, no copyright notices, TOS, attribution requests, etc...)? Am I under any legal obligation to the original author?

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  • Software license restricting commercial usage like CC BY-NC-SA

    - by Nick
    I want to distribute my software under license like Creative Commons Attribution - Non commercial - Share Alike license, i.e. Redistribution of source code and binaries is freely. Modified version of program have to be distributed under the same license. Attribution to original project should be supplied to. Restrict any kind of commercial usage. However CC does not recommend to use their licenses for software. Is there this kind of software license I could apply? Better if public license, but as far as I know US laws says that only EULA could restrict usage of received copy?

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  • How can I decrease relevancy of Creative Commons footer text? (In Google Webmaster Tools)

    - by anonymous coward
    I know that I may just have to link the image to make this happen, but I figured it was worth asking, just in case there's some other semantic markup or tips I could use... I have a site that uses the textual Creative Commons blurb in the footer. The markup is like so: <div class="footer"> <!-- snip --> <!-- Creative Commons License --> <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-sa/3.0/us/80x15.png" /></a><br />This work by <a xmlns:cc="http://creativecommons.org/ns#" href="http://www.xmemphisx.com/" property="cc:attributionName" rel="cc:attributionURL">xMEMPHISx.com</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/3.0/us/">Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License</a>. <!-- /Creative Commons License --> </div> Within Google Webmaster Tools, the list of relevant keywords is heavily saturated with the text from that blurb. For instance, 50% of my top-ten most relevant keywords (including the site name): [site name] license [keyword] commons creative [keyword] alike [keyword] attribution [keyword] I have not done any extensive testing to find out rather or not this list even matters, and so far this doesn't impact performance in any way. The site is well designed for humans, and it is as findable as it needs to be at the moment. But, out of mostly curiosity: Do you have any tips for decreasing the relevancy of the text from the Creative Commons footer blurb?

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  • Making your ASP.NET/HTML Websites Indic aware &ndash; accepting Tamil, Telugu, Kannada, Hindi and ot

    - by Harish Ranganathan
    Its been a month since I wrote my last post.  Much of work has been happening around planning for Tech Ed India, the upcoming Virtual TechDays this week as well as our Developer content at the Great Indian Developer Summit 2010.  Its going to be one exciting period starting this week and I am glad I would be able to meet a lot of folks who have written to me personally that they would like to catch up at Tech Ed India. For now, I had a chance to meet the Microsoft India Development Centre team that worked on the Microsoft Indic Language Input Tool (erstwhile Akshara). The team updated me that they have also released the scripts  so that the Indic input feature can be encapsulated into your own websites.  For example, if you are having a web page where you collect user information, you can pretty much make your site indic aware i.e. accept inputs in Tamil, Telugu, Kannada, Hindi etc.,  All you would need to include would be a bunch of scripts onto your web pages and you are ready to make it, like I said, “indic aware” I have built a sample web page that accepts First Name, Last Name, Address and an additional field.  When it comes to accepting indic, sometimes, you may want to avoid the indic input in certain fields and accept it in English.  You can specify the MicrosoftILITWebAttach="false" attribute to the Text Boxes and Text Areas (TextMode=”Multiline” in ASP.NET) so that the particular field automatically switches over to English input.  Similarly, the moment you specify that the TextMode=”Password” to make it as a password field, it automatically ignores all indic recognition and shows the masked dots for the words entered. Note that, this is, when we are going for the Opt-out mode, where we are specifying that by default all the input controls would need indic awareness and we would specify for those controls where it is not required.  The other mode is Opt-in mode where you would need to add a different property to the script definition i.e. attachMode=”optin” .  When we do this, we need to explicitly add the MicrosoftILITWebAttach="true" attribute for every control where we need indic input. I have created a sample web page which accepts First Name, Last Name, Address and an additional input field to demonstrate the “Opt-out”.   You can copy paste this into any of your web pages to check it <form id="form1" runat="server">     <!-- Microsoft Indic Language Input Tool embed code --> <input type="hidden" id="MicrosoftILITWebEmbedInfo" attachMode="optout" value="" /> <script type="text/javascript" src="http://ilit.microsoft.com/bookmarklet/script/Tamil.js" defer="defer"></script>     <div>     <h2>         Welcome to the Registration Page     </h2>     <p>         First Name: <asp:TextBox runat="server" ID="txtFirstName" />         <br />         <br />         Last Name: <asp:TextBox runat="server" ID="txtLastName" />         <br />         <br />         Password:         <asp:TextBox runat="server" ID="txtPassword" TextMode="Password" />         <br />         <br />         Address: <asp:TextBox runat="server" ID="txtAddress" TextMode="MultiLine" Height="100" Width="200" />         <br />         <br />         English Text: <asp:TextBox ID="txtEnglishText" runat="server" MicrosoftILITWebAttach="false" />     </p>     <p>         <!-- Microsoft Indic Language Input Tool attribution image link --> <a style="text-decoration: none" href="http://go.microsoft.com/fwlink/?LinkID=184205&clcid=0x409"><img style="border: 0px" alt="Transliteration by Microsoft" src="http://ilit.microsoft.com/bookmarklet/images/attribution.png"></a>     </p>     </div>     </form> If you note the code snippet above, I have included the scripts in the top with the attachMode set to “optout” and for the last TextBox, I have mentioned the MicrosoftILITWebAttach="false” attribute to make it accept English input.   Additionally, you also need to add the “Microsoft Indic Language Input Tool attribution image” to your web page as a courtesy to the team that developed this feature.  It would basically add a image saying “Transliteration by Microsoft” similar to a Copy Right image.  You can see the screen shot below where I have typed it in Tamil.  In that you will notice that the password field behaves as expected and the last field accepts English Text.  You can also notice the icon that comes in the first textbox that indicates that, the field is going to accept indic text.   This sample is using Tamil, but you can pretty much do it for Hindi, Telugu, Kannada, Marathi, Bengali etc.,   The website for getting the Indic script and other instructions is http://specials.msn.co.in/ilit/WebEmbed.aspx?language=Tamil You can replace the querystring value “Tamil” to other languages as mentioned above to get the respective script. This also works for plain HTML based websites and doesn’t necessarily need you to use ASP.NET to achieve the functionality. Note that, this form is not completely localized.  This is transliterated.  You can add label controls for FirstName, LastName indication etc., and use the Visual Studio tools to localize and get those values from resource files.  In the resource files, you can enter the text in different languages to make this a truly localized page.  If you just want to download the Indic Tool Desktop version (that can be used for typing in Word, Excel, pretty much any input area), you can download it from http://specials.msn.co.in/ilit/  In the same page, there is also a web version where you can type and get text then and there if you dont want to install the desktop version. So, go ahead, download / use them in your websites and enjoy the power of Indic. Cheers !!!

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  • Linking to an Apache License 2.0 library and distributing with proprietary application

    - by atnakjp
    Hi all, I've read through "Apache License, Version 2.0" but my interpretation was in slightly different to an answer given in a related question so was hoping for some clarification. Supposing I created an application that linked to a library that was licensed under the license in question, my interpretation for doing what's required is: I don't need to do anything special to the application itself because it's considered neither "Work" nor "Derivative Works". When distributing the library alongside the application, I need to include a copy of the license. Any installer that contains the library would be considered "Derivative Works" and therefore I would need to show the attribution notices contained in "NOTICE" (if one exists) in one of its screens. If I were to distribute everything in a zip file instead, I would need to put the same attribution notices in a text file that I distribute alongside the file. Does this sound about right? Cheers,

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  • What constitutes a "substantial, good-faith effort to remove the links"

    - by Luke McCallum
    We engaged the services of a 3rd party SEO consultant to assist us in managing our Meta data and to write regular blogs on our site http://cyberdesignworks.com.au Without our authorisation, the SEO also ran a link building campaign which has seen us Penguin slapped and we no longer appear in Google for a number of our core keywords. Since notification by Google that we have "unnatural links" back in March we have undertaken a significant campaign to rid ourselves of these dodgy backlinks by a number of methods. I have just received feedback on my 4th or 5th resubmission which is still advising that we need to make a "substantial, good-faith effort to remove the links" before Google will reconsider us for inclusion. After the effort that I have gone through to get links removed, I am now at a loss as to what else I can do to demonstrate "substantial, good-faith effort to remove the links". Below is a summary of the actions that we have taken to date. According to http://removem.com we had about 5584 back-linking domains. Of those we have successfully contacted and had removed links from 344 domains We ignored links from 625 domains as they were either legitimate press releases, natural backlinks or client websites containing an attribution link in the footer that points back to us. Due to our efforts, or the sites simply becoming defunct, removem.com reports that links from 3262 domains have been removed. We have contacted but are yet to receive feedback from 1666 domains so we can assume that the backlinks remain. We have configured an automatic 301 redirect for each of the links from these 1666 domains to point to http://redirects.sanscode.com/ which we are calling our Bad Link Catcher (a stroke of genius I thought). i.e http://www.mysimplewebdesign.com/create-a-perfect-webpage-with-four-important-tips-from-sydney-web-development-service-companies.php As we are a web design agency, we have a large number of client websites which contain an attribution link in their footer which points back to us. We have gone through the vast majority of these and updated these links to replace anchor text with an image and rel="nofollow" link. i.e <a rel="nofollow" target="_blank" href="http://www.cyberdesignworks.com.au/"><img src="https://sessions.sanscode.com/site/assets/media/badges/Badge_CDW_SANSCODE.png"></a> See http://www.milkatwork.com.au/ An export from http://removem.com detailing the number of times we have contacted each link and whether it is still found or not was also supplied with each resubmission. The total back links reported in Google Web Master Tools has dropped from over 100K to 87K and I expect it to drop significantly lower once Google re-crawls each back-linking page. Based on all of the above, I am not sure what else I can do to to demonstrate a "substantial, good-faith effort to remove the links". I would sincerely appreciate any feedback or suggestions that you may have as I am out of ideas.

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  • How do you track display impressions in Google Analytics on non Google networks?

    - by dee
    Google Analytics has a Multi-Channel funnel analysis feature that we’d like to use to understand assisted conversions and how each channel has impacted on conversion beyond just last interaction attribution. My current understanding is that the impression tracking part of this feature works really well when playing within Google’s search and display networks. Outside of Google’s network I suspect that impression tracking will no longer “just work” and feed back into GA appropriately. What our options are for tracking display impressions on other advertising networks so that we can be attributing value correctly with GA?

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  • Is there any copyleft (GPL-like) license with both the Affero and Lesser modifications?

    - by Ben Voigt
    Looking for a license that covers public network service, like AGPLv3, but like LGPL isn't infectious. Basically I wrote some useful helper functions I want to allow to be used in any work, including closed-source software, but I want to require improvements to MY CODE to be released back to me and the general public. Can you recommend a suitable license? It should also include some of the other AGPL-permitted restrictions (attribution, indemnity), either in the license text or as permitted variations.

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  • What's the canonical way to acknowledge many FOSS sources in a single project?

    - by boost
    I have a project which uses a large number of LGPL, Artistic and other open-source licensed libraries. What's the canonical (i.e. the "standard") way of acknowledging multiple sources in a single project download? Also, some of the sources I've used are from sites where using the code is okay, but publishing the source isn't. What's the usual manner of attribution in that case, and the usual manner of making the source available in an open-source project?

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  • What's the best way to acknowledge many FOSS sources in a single project?

    - by boost
    I have a project which uses a large number of LGPL, Artistic and other open-source licensed libraries. What's the canonical (i.e. the "standard") way of acknowledging multiple sources in a single project download? Also, some of the sources I've used are from sites where using the code is okay, but publishing the source isn't. What's the usual manner of attribution in that case, and the usual manner of making the source available in an open-source project?

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  • NRF Online Merchandising Workshop: Where Online Retailers Are Focusing for Holiday and Beyond

    - by Rose Spicer-Oracle
    0 0 1 1204 6863 Oracle Corporation 57 16 8051 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Last month we attended the NRF Online Merchandising Workshop in LA, and it was a great opportunity to catch up with our customers, meet new retailers, and hear some great presentations from VF Corporation, Zazzle, Julep Beauty, Backcountry, eBags and more. The one-on-one conversations with Merchants and the keynote presentations carry the same themes across companies of all sizes and across verticals. With only 125 days left (and counting) until Black Friday, these conversations provided some great insight in to what’s top of mind for retailers during the most stressful time of their year, and a sneak peek in to what they will deliver this holiday season.  Some of the most popular topics were: When to start promoting for holiday: seems like a funny conversation to have in July, but a number of retailers said they already had their holiday shopping gift guides live on their site, and it was attracting a significant portion of their onsite traffic. When it comes to timing, most retailers were questioning when to begin their holiday promotions -- carefully balancing when to release pricing and specials, and knowing that customers are holding out for last-minute deals and price drops. Many retailers noted the frustrations around transparent pricing by Amazon and a few other mega-retailers last year, publishing their “lowest prices of the season” as early as October – ensuring shoppers that those prices were the best they could get all season long. Many retailers felt their hands were forced to drop prices. Others kept their set pricing with negative customer reaction, causing some to miss their holiday goals. The pressure is on, and most retailers identified November 1 as their target start date for the holiday promotions blitz. Some are even waiting for the big guys to release their “lowest prices of the season” guides and will then follow suit.      Attribution is tough – and a huge focus: understanding the path to conversion is a tough nut to crack, especially in the new omnichannel world where consumers use multiple touchpoints to make a single purchase, and internal management wants to know hard data. This has lead many retailers to invest in attribution; carefully tracking their online marketing efforts to determine what gets “credit” for the sale, instead of giving credit to the “last click.” Retailers noted that it is very difficult to determine the numbers when online and offline worlds collide – like when a shopper uses digital channels for research and then makes a purchase in a store. As one of the presenters from The North Face mentioned in her keynote, a key to enabling better customer service and satisfaction when it comes to converged online and offline sales is training the in-store staff, and creating a culture where it eventually “doesn’t matter what group gets the credit” if they all add to the sale. No doubt, the area of attribution will be a big area of retail investment in the coming years.      How to plan for the converged world: planning to ensure inventory gets where it needs to be was another concern. In conversations with retailers, we advised them to analyze customer patterns: where shoppers purchase items, where the items were sourced from and even where items are returned. This analysis is very valuable in determining inventory plans. From there, retailers can more accurately plan and allocate inventory to support both the online and offline customer behavior. As we head into the holiday season, the need for accurate enterprise-wide inventory visibility, and providing that information to associates, is even more critical to the brand-wide customer experience.       Improving the search / navigation / usability of the site(s): Aside from some of the big ideas and standard holiday pricing pressure, most conversations we had centered around continuing to improve the basics of the site. Reinvesting in search and navigation came up time and time again (FitForCommerce blogged about what a big topic it was at the event as well). Obviously getting shoppers on their path quickly and allowing them to find what they need fast is critical, but it was definitely interesting to hear just how much effort is still going in to honing the search and navigation experience. Adding new elements to search and navigation like typeahed, inventive navigation refinements, and new navigation categories like gift guides, specialized boutiques and flash sales were top of mind, in addition to searchandising and making search-driven product recommendations. (Oracle can help!)       Reducing cart abandonment: always a hot topic that is top of mind for every online retailer. Getting shoppers to the cart is often less then half the battle; getting them to click “buy” and complete the transaction is much more difficult. While retailers carefully study the checkout process and where shoppers tend to bounce, they know that how they design their checkout page is critical. We’re all online shoppers in our personal lives and we know how frustrating it can be when total prices are not transparent (i.e. shipping, processing, taxes is not included until the very last possible screen before clicking that buy button). Online retailers are struggling with where in the checkout process to surface the total price to be charged to reduce cart abandonment, while not showing the total figure too early in the process that it keeps shoppers from getting to checkout altogether. Recent research shows that providing total pricing prior to the checkout process dramatically reduces cart abandonment – as it serves as a filter to those shopping within a specific price band. Much of the cart abandonment discussion leads us to…       The free shipping / free returns question: it’s no secret that because of Amazon and programs like Prime, consumers expect free shipping, much to the chagrin of the smaller retailer. The reality is that if you’re not a mega-retailer, shipping is an expensive part of doing business that doesn’t allow most retailers to keep their prices low and offer free shipping. This has many retailers venturing out on the “free returns” path, especially in apparel. A number of retailers we spoke with are testing a flat rate shipping fee with free returns to see if they can crack the price threshold where shoppers are willing to pay for shipping with an added service. But, free shipping remains king.      Social ads and retargeting: they are working, but do they turn off consumers? That’s the big question. Every retailer we spoke with during a roundtable on the topic said that social ads and retargeting (where that pair of boots you’re been eyeing on a site magically follows you around the Internet) work and are meeting campaign goals. The larger question many retailers are asking is if this type of tactic is turning off a large number of shoppers, even if these campaigns are meeting their early goals. Retailers also mentioned that Facebook ads are working very well for them, especially when it comes to new customer acquisition, serving as a complimentary a channel to SEO when it comes to engaging new customers. While there are always new things to experiment with in retail, standard challenges are top of mind as retailers scramble to get ready for holiday. It will undoubtedly be another record-breaking online shopping season, but as retailers get more and more advanced with each Black Friday, expect some exciting things. This excitement needs to be backed by sound solutions and optimized operations. Then again, consumers are expecting more than ever, so I don’t doubt that retailers are already thinking about the possibilities of holiday 2015… and beyond. Customers who read this article, also found value in the following stories: Personalization for Retail: http://blogs.oracle.com/retail/entry/personalization_for_retailShop Direct User Experience Focus Drives Sales:https://blogs.oracle.com/retail/entry/shop_direct_user_experience_focusMaking Waves: Australian Online Retailer SurfStitch: https://blogs.oracle.com/oracleretail/entry/surf_stitchWhat’s new in Oracle Commerce v11.1 for RetailWhat the Content+Commerce Equation is Missing

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