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• Fidelity Investments Life Insurance Executive Weighs in on Policy Administration Modernization

  - by helen.pitts(at)oracle.com

  James Klauer, vice president of Client Services Technology at Fidelity Investment Life Insurance, weighs in on the rationale and challenges associated with policy administration system replacement in this month's digital issue of Insurance Networking News.    In "The Policy Administration Replacement Quandary"  Klauer shared the primary business benefit that can be realized by adopting a modern policy administration system--a timely topic given that recent industry analyst surveys indicate policy administration replacement and modernization will continue to be a top priority for insurers this year.    "Modern policy administration systems are more flexible than systems of the past," Klauer says in the article. " This has allowed us to shorten our delivery time for new products and product changes.  We have also had a greater ability to integrate with other systems and to deliver process efficiencies."   Klauer goes on to advise that insurers ensure they have a solid understanding of the requirements when replacing their legacy policy administration system. "If you can afford the time, take the opportunity to re-engineer your business processes.  We were able to drastically change our death processes, introducing automation and error-proofing." Click here to read more of Klauer's insights and recommendations for best practices in the publication's "Ask & Answered" column.   You also can learn more the benefits of an adaptive, rules-driven approach to policy administration and how to mitigate risks associated with system replacement by attending the free Oracle Insurance Virtual Summit:  Fueling the Adaptive Insurance Enterprise, 10:00 a.m. - 6:00 p.m. EST, Wednesday, January 26.      Insurance Networking News and Oracle Insurance have teamed up to bring you this first-of-its-kind event. This year's theme, "Fueling the Adaptive Insurance Enterprise," will focus on bringing you information about exciting new technology concepts, which can help your company react more quickly to new market opportunities and, ultimately, grow the business.    Visit virtual booths and chat online with Oracle product specialists, network with other insurers, learn about exciting new product announcements, win prizes, and much more--all without leaving your office.  Be sure and attend the on-demand session, "Adapt, Transform and Grow: Accelerate Speed to Market with Adaptive Insurance Policy Administration," hosted by Kate Fowler, product strategy director for Oracle Insurance Policy Administration for Life and Annuity.   Register Now!   Helen Pitts is senior product marketing manager for Oracle Insurance's life and annuities solutions.

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• Oracle Insurance Gets Innovative with Insurance Business Intelligence

  - by nicole.bruns(at)oracle.com

  Oracle Insurance announced yesterday the availability of Oracle Insurance Insight 7.0, an insurance-specific data warehouse and business intelligence (BI) system that transforms the traditional approach to BI by involving business users in the creation and maintenance."Rapid access to business intelligence is essential to compete and thrive in today's insurance industry," said Srini Venkatasantham, vice president, Product Strategy, Oracle Insurance. "The adaptive data modeling approach of Oracle Insurance Insight 7.0, combined with the insurance-specific data model, offers global insurance companies a faster, easier way to get the intelligence they need to make better-informed business decisions." New Features in Oracle Insurance 7.0 include:"Adaptive Data Modeling" via the new warehouse palette: Gives business users the power to configure lines of business via an easy-to-use warehouse palette tool. Oracle Insurance Insight then automatically creates data warehouse elements - such as line-specific database structures and extract-transform-load (ETL) processes -speeding up time-to-value for BI initiatives. Out-of-the-box insurance models or create-from-scratch option: Includes pre-built content and interfaces for six Property and Casualty (P&C) lines. Additionally, insurers can use the warehouse palette to deploy any and all P&C or General Insurance lines of business from scratch, helping insurers support operations in any country.Leverages Oracle technologies: In addition to Oracle Business Intelligence Enterprise Edition, the solution includes Oracle Database 11g as well as Oracle Data Integrator Enterprise Edition 11g, which delivers Extract, Load and Transform (E-L-T) architecture and eliminates the need for a separate transformation server. Additionally, the expanded Oracle technology infrastructure enables support for Oracle Exadata. Martina Conlon, a Principal with Novarica's Insurance practice, and author of Business Intelligence in Insurance: Current State, Challenges, and Expectations says, "The need for continued investment by insurers in business intelligence capabilities is widely understood, and the industry is acting. Arming the business intelligence implementation with predefined insurance specific content, and flexible and configurable technology will get these projects up and running faster."Learn moreTo see a demo of the Oracle Insurance Insight system, click hereTo read the press announcement, click here

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• Deploying Data Mining Models using Model Export and Import, Part 2

  - by [email protected]

  In my last post, Deploying Data Mining Models using Model Export and Import, we explored using DBMS_DATA_MINING.EXPORT_MODEL and DBMS_DATA_MINING.IMPORT_MODEL to enable moving a model from one system to another. In this post, we'll look at two distributed scenarios that make use of this capability and a tip for easily moving models from one machine to another using only Oracle Database, not an external file transport mechanism, such as FTP. The first scenario, consider a company with geographically distributed business units, each collecting and managing their data locally for the products they sell. Each business unit has in-house data analysts that build models to predict which products to recommend to customers in their space. A central telemarketing business unit also uses these models to score new customers locally using data collected over the phone. Since the models recommend different products, each customer is scored using each model. This is depicted in Figure 1.Figure 1: Target instance importing multiple remote models for local scoring In the second scenario, consider multiple hospitals that collect data on patients with certain types of cancer. The data collection is standardized, so each hospital collects the same patient demographic and other health / tumor data, along with the clinical diagnosis. Instead of each hospital building it's own models, the data is pooled at a central data analysis lab where a predictive model is built. Once completed, the model is distributed to hospitals, clinics, and doctor offices who can score patient data locally.Figure 2: Multiple target instances importing the same model from a source instance for local scoring Since this blog focuses on model export and import, we'll only discuss what is necessary to move a model from one database to another. Here, we use the package DBMS_FILE_TRANSFER, which can move files between Oracle databases. The script is fairly straightforward, but requires setting up a database link and directory objects. We saw how to create directory objects in the previous post. To create a database link to the source database from the target, we can use, for example: create database link SOURCE1_LINK connect to <schema> identified by <password> using 'SOURCE1'; Note that 'SOURCE1' refers to the service name of the remote database entry in your tnsnames.ora file. From SQL*Plus, first connect to the remote database and export the model. Note that the model_file_name does not include the .dmp extension. This is because export_model appends "01" to this name.  Next, connect to the local database and invoke DBMS_FILE_TRANSFER.GET_FILE and import the model. Note that "01" is eliminated in the target system file name.  connect <source_schema>/<password>@SOURCE1_LINK; BEGIN  DBMS_DATA_MINING.EXPORT_MODEL ('EXPORT_FILE_NAME' || '.dmp',                                 'MY_SOURCE_DIR_OBJECT',                                 'name =''MY_MINING_MODEL'''); END; connect <target_schema>/<password>; BEGIN  DBMS_FILE_TRANSFER.GET_FILE ('MY_SOURCE_DIR_OBJECT',                               'EXPORT_FILE_NAME' || '01.dmp',                               'SOURCE1_LINK',                               'MY_TARGET_DIR_OBJECT',                               'EXPORT_FILE_NAME' || '.dmp' );  DBMS_DATA_MINING.IMPORT_MODEL ('EXPORT_FILE_NAME' || '.dmp',                                 'MY_TARGET_DIR_OBJECT'); END; To clean up afterward, you may want to drop the exported .dmp file at the source and the transferred file at the target. For example, utl_file.fremove('&directory_name', '&model_file_name' || '.dmp');

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• Underwriting in a New Frontier: Spurring Innovation

  - by [email protected]

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Susan Keuer, product strategy manager for Oracle Insurance, shares her experiences and insight from the 2010 Association of Home Office Underwriters (AHOU) Annual Conference, April 11-14, in San Antonio, Texas    How can I be more innovative in underwriting?  It's a common question I hear from insurance carriers, producers and others, so it was no surprise that it was the key theme at the recent 2010 AHOU Annual Conference.  This year's event drew more than 900 insurance professionals involved in the underwriting process across life and annuities, property and casualty and reinsurance from around the globe, including the U.S., Canada, Australia, Bahamas, and more, to San Antonio - a Texas city where innovation transformed a series of downtown drainage canals into its premiere River Walk tourist destination.   CNN's Medical Correspondent Dr. Sanjay Gupta kicked off the conference with a phenomenal opening session that drove home the theme of the conference, "Underwriting in a New Frontier:  Spurring Innovation."   Drawing from his own experience as a neurosurgeon treating critically injured medical patients in the field in Iraq, Gupta inspired audience members to think outside the box during the underwriting process. He shared a compelling story of operating on a soldier who had suffered a head-related trauma in a field hospital.  With minimal supplies available Gupta used a Black and Decker saw to operate on the soldier's head and reduce pressure on his swelling brain. Drawing from this example, Gupta encouraged underwriters to think creatively, be innovative, and consider new tools and sources of information, such as social networking sites, during the underwriting process. So as you are looking at risk take into consideration all resources you have available.    Gupta also stressed the concept of IKIGAI - noting that individuals who believe that their life is worth living are less likely to die than are their counterparts without this belief.  How does one quantify this approach to life or thought process when evaluating risk?  Could this be something to consider as a "category" in the near future? How can this same belief in your own work spur innovation?   The role of technology was a hot topic of discussion throughout the conference.  Sessions delved into the latest in underwriting software to the rise of social media and how it is being increasingly integrated into underwriting process and solutions.  In one session a trio of panelists representing the carrier, producer and vendor communities stressed the importance to underwriters of leveraging new technology and the plethora of online information sources, which all could be used to accurately, honestly and consistently evaluate the risk throughout the underwriting process.   Another focused on the explosion of social media noting:  1.    Social media is growing exponentially - About eight percent of Americans used social media five years ago. Today about 46 percent of Americans do so, with 85 percent of financial services professionals using social media in their work.  2.    It will impact your business - Underwriters reconfirmed over and over that they are increasingly using "free" tools that are available in cyberspace in lieu of more costly solutions, such as inspection reports conducted by individuals in the field.  3.    Information is instantly available on the Web, anytime, anywhere - LinkedIn was mentioned as a way to connect to peers in the underwriting community and producers alike.  Many carriers and agents also are using Facebook to promote their company to customers - and as a point-of-entry to allow them to perform some functionality - such as accessing product marketing information versus directing users to go to the carrier's own proprietary website.  Other carriers have released their tight brand marketing to allow their producers to drive more business to their personal Facebook site where they offer innovative tools such as Application Capture or asking medical information in a more relaxed fashion.     Other key topics at the conference included the economy, ongoing industry consolidation, real-estate valuations as an asset and input into the underwriting process, and producer trends.  All stressed a "back to basics" approach for low cost, term products.   Finally, Connie Merritt, RN, PHN, entertained the large group of atttendees with audience-engaging insight on how to "Tame the Lions in Your Life - Dealing with Complainers, Bullies, Grump and Curmudgeon." Merritt noted "we are too busy for our own good." She shared how her overachieving personality had impacted her life.  Audience members then were asked to pick red, yellow, blue, or green shapes, without knowing that each one represented a specific personality trait.  For example, those who picked blue were the peacemakers. Those who choose yellow were social - the hint was to "Be Quiet Longer."  She then offered these "lion taming" steps:   1.    Admit It 2.    Accept It 3.    Let Go 4.    Be Present (which paralleled Gupta's IKIGAI concept)   When thinking about underwriting I encourage you to be present in the moment and think creatively, but don't be afraid to look ahead to the future and be an innovator.  I hope to see you at next year's AHOU Annual Conference, May 1-4, 2011 at The Mirage in Las Vegas, Nev.     Susan Keuer is the product strategy manager for new business underwriting.  She brings more than 20 years of insurance industry experience working with leading insurance carriers and technology companies to her role on the product strategy team for life/annuities solutions within the Oracle Insurance Global Business Unit  

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• Deploying Data Mining Models using Model Export and Import

  - by [email protected]

  In this post, we'll take a look at how Oracle Data Mining facilitates model deployment. After building and testing models, a next step is often putting your data mining model into a production system -- referred to as model deployment. The ability to move data mining model(s) easily into a production system can greatly speed model deployment, and reduce the overall cost. Since Oracle Data Mining provides models as first class database objects, models can be manipulated using familiar database techniques and technology. For example, one or more models can be exported to a flat file, similar to a database table dump file (.dmp). This file can be moved to a different instance of Oracle Database EE, and then imported. All methods for exporting and importing models are based on Oracle Data Pump technology and found in the DBMS_DATA_MINING package. Before performing the actual export or import, a directory object must be created. A directory object is a logical name in the database for a physical directory on the host computer. Read/write access to a directory object is necessary to access the host computer file system from within Oracle Database. For our example, we'll work in the DMUSER schema. First, DMUSER requires the privilege to create any directory. This is often granted through the sysdba account. grant create any directory to dmuser; Now, DMUSER can create the directory object specifying the path where the exported model file (.dmp) should be placed. In this case, on a linux machine, we have the directory /scratch/oracle. CREATE OR REPLACE DIRECTORY dmdir AS '/scratch/oracle'; If you aren't sure of the exact name of the model or models to export, you can find the list of models using the following query: select model_name from user_mining_models; There are several options when exporting models. We can export a single model, multiple models, or all models in a schema using the following procedure calls: BEGIN   DBMS_DATA_MINING.EXPORT_MODEL ('MY_MODEL.dmp','dmdir','name =''MY_DT_MODEL'''); END; BEGIN   DBMS_DATA_MINING.EXPORT_MODEL ('MY_MODELS.dmp','dmdir',              'name IN (''MY_DT_MODEL'',''MY_KM_MODEL'')'); END; BEGIN   DBMS_DATA_MINING.EXPORT_MODEL ('ALL_DMUSER_MODELS.dmp','dmdir'); END; A .dmp file can be imported into another schema or database using the following procedure call, for example: BEGIN   DBMS_DATA_MINING.IMPORT_MODEL('MY_MODELS.dmp', 'dmdir'); END; As with models from any data mining tool, when moving a model from one environment to another, care needs to be taken to ensure the transformations that prepare the data for model building are matched (with appropriate parameters and statistics) in the system where the model is deployed. Oracle Data Mining provides automatic data preparation (ADP) and embedded data preparation (EDP) to reduce, or possibly eliminate, the need to explicitly transport transformations with the model. In the case of ADP, ODM automatically prepares the data and includes the necessary transformations in the model itself. In the case of EDP, users can associate their own transformations with attributes of a model. These transformations are automatically applied when applying the model to data, i.e., scoring. Exporting and importing a model with ADP or EDP results in these transformations being immediately available with the model in the production system.

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• Data Quality and Master Data Management Resources

  - by Dejan Sarka

  Many companies or organizations do regular data cleansing. When you cleanse the data, the data quality goes up to some higher level. The data quality level is determined by the amount of work invested in the cleansing. As time passes, the data quality deteriorates, and you need to repeat the cleansing process. If you spend an equal amount of effort as you did with the previous cleansing, you can expect the same level of data quality as you had after the previous cleansing. And then the data quality deteriorates over time again, and the cleansing process starts over and over again. The idea of Data Quality Services is to mitigate the cleansing process. While the amount of time you need to spend on cleansing decreases, you will achieve higher and higher levels of data quality. While cleansing, you learn what types of errors to expect, discover error patterns, find domains of correct values, etc. You don’t throw away this knowledge. You store it and use it to find and correct the same issues automatically during your next cleansing process. The following figure shows this graphically. The idea of master data management, which you can perform with Master Data Services (MDS), is to prevent data quality from deteriorating. Once you reach a particular quality level, the MDS application—together with the defined policies, people, and master data management processes—allow you to maintain this level permanently. This idea is shown in the following picture. OK, now you know what DQS and MDS are about. You can imagine the importance on maintaining the data quality. Here are some resources that help you preparing and executing the data quality (DQ) and master data management (MDM) activities. Books Dejan Sarka and Davide Mauri: Data Quality and Master Data Management with Microsoft SQL Server 2008 R2 – a general introduction to MDM, MDS, and data profiling. Matching explained in depth. Dejan Sarka, Matija Lah and Grega Jerkic: MCTS Self-Paced Training Kit (Exam 70-463): Building Data Warehouses with Microsoft SQL Server 2012 – I wrote quite a few chapters about DQ and MDM, and introduced also SQL Server 2012 DQS. Thomas Redman: Data Quality: The Field Guide – you should start with this book. Thomas Redman is the father of DQ and MDM. Tyler Graham: Microsoft SQL Server 2012 Master Data Services – MDS in depth from a product team mate. Arkady Maydanchik: Data Quality Assessment – data profiling in depth. Tamraparni Dasu, Theodore Johnson: Exploratory Data Mining and Data Cleaning – advanced data profiling with data mining. Forthcoming presentations I am presenting a DQS and MDM seminar at PASS SQL Rally Amsterdam 2013: Wednesday, November 6th, 2013: Enterprise Information Management with SQL Server 2012 – a good kick start to your first DQ and / or MDM project. Courses Data Quality and Master Data Management with SQL Server 2012 – I wrote a 2-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Start improving the quality of your data now!

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• ACORD LOMA 2010: Building Insurance Companies in the Clouds

  - by [email protected]

  Chuck Johnston, vice president of global strategy and alliances for Oracle Insurance, participated in a featured speaking session at ACORD LOMA 2010. He provides an update on his discussions with insurers at the show and after his presentation. Every year I always make a point of walking the show floor at the ACORD LOMA technology conference to visit with colleagues and competitors, and try to get a feel for which way the industry will move over the next 12 months. Insurers are looking for substance in cloud (computing), trying to mix business with pleasure (monetizing social networks), and expect differentiation through commodity (Software as a Service). The disconnect at this show is that most vendors are still struggling with creating a clear path from Facebook to customer intimacy, SaaS to core cost savings and clouds to ubiquitous presence. Vendors need to find new ways to help insurers find the real value in these potentially disruptive technologies by understanding the changes coming to the insurance business and how these new technologies impact the new insurance business. Oracle's approach to understanding the evolving insurance industry comes from a discussion with our customers in our Insurance CIO Council, where one of our customers suggested we buy an insurance company to really understand our customers. We have decided to do the next best thing and build our own model of an insurance company, Alamere Insurance, that uses the latest technologies to transform its own business. Alamere will never issue an actual policy, but it does give us a framework to consider the impacts of changes in the insurance landscape and how Oracle technology meets the challenge or needs to evolve to help our customers be successful. In preparing for my talk at the conference using Alamere as my organizing theme, I found myself reading actuarial memoranda on CSO table changes and articles on underwriting theory that really made me think about my customer's problems first and foremost, and then how Oracle technology can provide answers. As much as I prefer techno-thrillers and sci-fi novels to actuarial papers for plane reading, I got very excited about the idea of putting myself back in the customer shoes I haven't worn in a decade, and really looking at how Oracle can power the Adaptive Insurance Enterprise. Talking to customers and industry people after the session, the idea of Alamere seemed to excite people and I got a lot of suggestions as to what lines of business we should model and where we should focus first on technology uptake. One customer said to a colleague that Oracle's attempt to "share their pain" was unique among vendors. More about Alamere, and the Adaptive Insurance Enterprise next time. Chuck Johnston is vice president of global strategy and alliances for Oracle Insurance.

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• Data Modeling Resources

  - by Dejan Sarka

  You can find many different data modeling resources. It is impossible to list all of them. I selected only the most valuable ones for me, and, of course, the ones I contributed to. Books Chris J. Date: An Introduction to Database Systems – IMO a “must” to understand the relational model correctly. Terry Halpin, Tony Morgan: Information Modeling and Relational Databases – meet the object-role modeling leaders. Chris J. Date, Nikos Lorentzos and Hugh Darwen: Time and Relational Theory, Second Edition: Temporal Databases in the Relational Model and SQL – all theory needed to manage temporal data. Louis Davidson, Jessica M. Moss: Pro SQL Server 2012 Relational Database Design and Implementation – the best SQL Server focused data modeling book I know by two of my friends. Dejan Sarka, et al.: MCITP Self-Paced Training Kit (Exam 70-441): Designing Database Solutions by Using Microsoft® SQL Server™ 2005 – SQL Server 2005 data modeling training kit. Most of the text is still valid for SQL Server 2008, 2008 R2, 2012 and 2014. Itzik Ben-Gan, Lubor Kollar, Dejan Sarka, Steve Kass: Inside Microsoft SQL Server 2008 T-SQL Querying – Steve wrote a chapter with mathematical background, and I added a chapter with theoretical introduction to the relational model. Itzik Ben-Gan, Dejan Sarka, Roger Wolter, Greg Low, Ed Katibah, Isaac Kunen: Inside Microsoft SQL Server 2008 T-SQL Programming – I added three chapters with theoretical introduction and practical solutions for the user-defined data types, dynamic schema and temporal data. Dejan Sarka, Matija Lah, Grega Jerkic: Training Kit (Exam 70-463): Implementing a Data Warehouse with Microsoft SQL Server 2012 – my first two chapters are about data warehouse design and implementation. Courses Data Modeling Essentials – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Logical and Physical Modeling for Analytical Applications – online course I wrote for Pluralsight. Working with Temporal data in SQL Server – my latest Pluralsight course, where besides theory and implementation I introduce many original ways how to optimize temporal queries. Forthcoming presentations SQL Bits 12, July 17th – 19th, Telford, UK – I have a full-day pre-conference seminar Advanced Data Modeling Topics there.

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• Presentaciones del Customers Day sobre E-Business Suite

  - by [email protected]

  Ya están disponibles las presentaciones del Customers Day sobre E-Business Suite, celebrado el pasado 10 de marzo de 2010. En ellas se tratan temas como la política de soporte de por vida de Oracle, la Release 12 del software, las Aplicaciones Analíticas Preconstruidas e Hyperion. Presentacion EBS Customers Day 1 Lifetime SupportView more presentations from oracledirect. Presentacion EBS Customers Day 2 Vision R12View more presentations from oracledirect. Presentacion EBS Customers Day 3 Casos de Exito R12View more presentations from oracledirect. Presentacion EBS Customers Day 4 Aplicaciones Analiticas PreconstruidasView more presentations from oracledirect. Presentacion EBS Customers Day 5 HyperionView more presentations from oracledirect.

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• SQL Rally Pre-Con: Data Warehouse Modeling – Making the Right Choices

  - by Davide Mauri

  As you may have already learned from my old post or Adam’s or Kalen’s posts, there will be two SQL Rally in North Europe. In the Stockholm SQL Rally, with my friend Thomas Kejser, I’ll be delivering a pre-con on Data Warehouse Modeling: Data warehouses play a central role in any BI solution. It's the back end upon which everything in years to come will be created. For this reason, it must be rock solid and yet flexible at the same time. To develop such a data warehouse, you must have a clear idea of its architecture, a thorough understanding of the concepts of Measures and Dimensions, and a proven engineered way to build it so that quality and stability can go hand-in-hand with cost reduction and scalability. In this workshop, Thomas Kejser and Davide Mauri will share all the information they learned since they started working with data warehouses, giving you the guidance and tips you need to start your BI project in the best way possible?avoiding errors, making implementation effective and efficient, paving the way for a winning Agile approach, and helping you define how your team should work so that your BI solution will stand the test of time. You'll learn: Data warehouse architecture and justification Agile methodology Dimensional modeling, including Kimball vs. Inmon, SCD1/SCD2/SCD3, Junk and Degenerate Dimensions, and Huge Dimensions Best practices, naming conventions, and lessons learned Loading the data warehouse, including loading Dimensions, loading Facts (Full Load, Incremental Load, Partitioned Load) Data warehouses and Big Data (Hadoop) Unit testing Tracking historical changes and managing large sizes With all the Self-Service BI hype, Data Warehouse is become more and more central every day, since if everyone will be able to analyze data using self-service tools, it’s better for him/her to rely on correct, uniform and coherent data. Already 50 people registered from the workshop and seats are limited so don’t miss this unique opportunity to attend to this workshop that is really a unique combination of years and years of experience! http://www.sqlpass.org/sqlrally/2013/nordic/Agenda/PreconferenceSeminars.aspx See you there!

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• Telecomunication SID model and resources [on hold]

  - by andygluk

  There is a SID model well-known in telecom industry. Following this model you define resources as resources owned by your enterprise, and then you build resource-oriented services on top of it and then customer-oriented services and so on... So everything is based on enterprise-owned resources, which you have to identify first. What I am looking for and what I am asking is some alternative to this model, build not on enterprise-owned resources, but on resources sell by enterprise. Say, you are selling licenses for using your products. So instead of building model on top of enterprise resources you may be interested to build it on top of licenses you are selling.

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• E-Business Suite Technology Sessions at OpenWorld 2012

  - by Max Arderius

  Oracle OpenWorld 2012 is almost here! We're looking forward to updating you on our products, strategy, and roadmaps. This year, the E-Business Suite Applications Technology Group (ATG) will participate in 25 speaker sessions, two Meet the Experts round-table discussions, five demoground booths and seven Special Interest Group meetings as guest speakers. We hope to see you at our sessions.  Please join us to hear the latest news and connect with senior ATG development staff. Here's a downloadable listing of all Applications Technology Group-related sessions with times and locations: FOCUS ON Oracle E-Business Suite - Applications Tools and Technology (PDF) General Sessions GEN8474 - Oracle E-Business Suite - Strategy, Update, and RoadmapCliff Godwin, SVP, Oracle Monday, Oct 1, 12:15 PM - 1:15 PM - Moscone West 2002/2004 In this session, hear Oracle E-Business Suite General Manager Cliff Godwin deliver an update on the Oracle E-Business Suite product line. This session covers the value delivered by the current release of Oracle E-Business Suite, the momentum, and how Oracle E-Business Suite applications integrate into Oracle’s overall applications strategy. You’ll come away with an understanding of the value Oracle E-Business Suite applications deliver now and will deliver in the future. GEN9173 - Optimize and Extend Oracle Applications - The Path to Oracle Fusion ApplicationsNadia Bendjedou, Oracle; Corre Curtice, Bhavish Madurai (CSC) Tuesday, Oct 2, 10:15 AM - 11:15 AM - Moscone West 3002/3004 One of the main objectives of this session is to help organizations build their IT roadmap for the next five years and be aligned with the Oracle Applications strategy in general and the Oracle Fusion Applications strategy in particular. Come hear about some of the common sense, practical steps you can take to optimize the performance of your Oracle Applications today and prepare your path to Oracle Fusion Applications for when your organization is ready to embrace them. Each step you take in adopting Oracle Fusion technology gets you partway to Oracle Fusion Applications. Conference Sessions CON9024 - Oracle E-Business Suite Technology: Latest Features and Roadmap Lisa Parekh, Oracle Monday, Oct 1, 10:45 AM - 11:45 AM - Moscone West 2016 This Oracle development session provides a comprehensive overview of Oracle’s product strategy for Oracle E-Business Suite technology, the capabilities and associated business benefits of recent releases, and a review of capabilities on the product roadmap. This is the cornerstone session for the Oracle E-Business Suite technology stack. Come hear about the latest new usability enhancements of the user interface; systems administration and configuration management tools; security-related updates; and tools and options for extending, customizing, and integrating Oracle E-Business Suite with other applications. CON9021 - Oracle E-Business Suite Future Directions: Deployment and System AdministrationMax Arderius, Oracle Monday, Oct 1, 3:15 PM - 4:15 PM - Moscone West 2016  What’s coming in the next major version of Oracle E-Business Suite 12? This Oracle Development session covers the latest technology stack, including the use of Oracle WebLogic Server (Oracle Fusion Middleware 11g) and Oracle Database 11g Release 2 (11.2). Topics include an architectural overview of the latest updates, installation and upgrade options, new configuration options, and new tools for hot cloning and automated “lights-out” cloning. Come learn how online patching (based on the Oracle Database 11g Release 2 Edition-Based Redefinition feature) will reduce your database patching downtimes to however long it takes to bounce your database server. CON9017 - Desktop Integration in Oracle E-Business Suite 12.1 Padmaprabodh Ambale, Gustavo Jimenez, Oracle Monday, Oct 1, 4:45 PM - 5:45 PM - Moscone West 2016 This presentation covers the latest functional enhancements in Oracle Web Applications Desktop Integrator and Oracle Report Manager, enhanced Microsoft Office support, and greater support for building custom desktop integration solutions. The session also presents tips and tricks for upgrading from Oracle Applications Desktop Integrator to Oracle Web Applications Desktop Integrator and Oracle Report Manager. CON9023 - Oracle E-Business Suite Technology Certification Primer and Roadmap Steven Chan, Oracle Tuesday, Oct 2, 10:15 AM - 11:15 AM - Moscone West 2016  Is your Oracle E-Business Suite technology stack up to date? Are you taking advantage of all the latest options and capabilities? This Oracle development session summarizes the latest certifications and roadmap for the Oracle E-Business Suite technology stack, including elements such as database releases and options, Java, Oracle Forms, Oracle Containers for J2EE, desktop operating systems, browsers, JRE releases, development and Web authoring tools, user authentication and management, business intelligence, Oracle Application Management Packs, security options, clouds, Oracle VM, and virtualization. The session also covers the most commonly asked questions about tech stack component support dates and upgrade implications. CON9028 - Minimizing Oracle E-Business Suite Maintenance DowntimesSantiago Bastidas, Elke Phelps, Oracle Tuesday, Oct 2, 11:45 AM - 12:45 PM - Moscone West 2016 This Oracle development session features a survey of the best techniques sysadmins can use to minimize patching downtimes. It starts with an architectural-level review of Oracle E-Business Suite fundamentals and then moves to a practical view of the various tools and approaches for downtimes. Topics include patching shortcuts, merging patches, distributing worker processes across multiple servers, running ADPatch in noninteractive mode, staged APPL_TOPs, shared file systems, deferring systemwide database tasks, avoiding resource bottlenecks, and more. An added bonus: hear about the upcoming Oracle E-Business Suite 12 online patching capabilities based on the groundbreaking Oracle Database 11g Release 2 Edition-Based Redefinition feature. CON9116 - Extending the Use of Oracle E-Business Suite with the Oracle Endeca PlatformOsama Elkady, Muhannad Obeidat, Oracle Tuesday, Oct 2, 11:45 AM - 12:45 PM - Moscone West 2018 The Oracle Endeca platform includes a leading unstructured data correlation and analytics engine, together with a best-in class catalog search and guided navigation solution, to improve the productivity of all types of users in your enterprise. This development session focuses on the details behind the Oracle Endeca platform’s integration into Oracle E-Business Suite. It demonstrates how easily you can extend the use of the Oracle Endeca platform into other areas of Oracle E-Business Suite and how you can bring in your own data and build new Oracle Endeca applications for Oracle E-Business Suite. CON9005 - Oracle E-Business Suite Integration Best PracticesVeshaal Singh, Oracle, Jeffrey Hand, Zebra Technologies Tuesday, Oct 2, 1:15 PM - 2:15 PM - Moscone West 2018 Oracle is investing across applications and technologies to make the application integration experience easier for customers. Today Oracle has certified Oracle E-Business Suite on Oracle Fusion Middleware 11g and provides a comprehensive set of integration technologies. Learn about Oracle’s integration offering across data- and process-centric integrations. These technologies can be used to address various application integration challenges and styles. In this session, you will get an understanding of how, when, and where you can leverage Oracle’s integration technologies to connect end-to-end business processes across your enterprise, including your Oracle Applications portfolio.  CON9026 - Latest Oracle E-Business Suite 12.1 User Interface and Usability EnhancementsPadmaprabodh Ambale, Oracle Tuesday, Oct 2, 1:15 PM - 2:15 PM - Moscone West 2016 This Oracle development session details the latest UI enhancements to Oracle Application Framework in Oracle E-Business Suite 12.1. Developers will get a detailed look at new features to enhance usability, offer more capabilities for personalization and extensions, and support the development and use of dashboards and Web services. Topics include new rich UI capabilities such as new home page features, Navigator and Favorites pull-down menus, REST interface, embedded widgets for analytics content, Oracle Application Development Framework (Oracle ADF) task flows, third-party widgets, a look-ahead list of values, inline attachments, pop-ups, personalization and extensibility enhancements, business layer extensions, Oracle ADF integration, and mobile devices. CON8805 - Planning Your Oracle E-Business Suite Upgrade from 11i to Release 12.1 and BeyondAnne Carlson, Oracle Tuesday, Oct 2, 5:00 PM - 6:00 PM - Moscone West 3002/3004 Attend this session to hear the latest Oracle E-Business Suite 12.1 upgrade planning tips from Oracle’s support, consulting, development, and IT organizations. You’ll get specific cross-product advice on how to understand the factors that affect your project’s duration, decide on your project’s scope, develop a robust testing strategy, leverage Oracle Support resources, and more. In a nutshell, this session tells you things you need to know before embarking upon your Release 12.1 upgrade project. CON9053 - Advanced Management of Oracle E-Business Suite with Oracle Enterprise ManagerAngelo Rosado, Oracle Tuesday, Oct 2, 5:00 PM - 6:00 PM - Moscone West 2016 The task of managing and monitoring Oracle E-Business Suite environments can be very challenging. Oracle Enterprise Manager is the only product on the market that is designed to monitor and manage all the different technologies that constitute Oracle E-Business Suite applications, including end user, midtier, configuration, host, and database management—to name just a few. Customers that have implemented Oracle Enterprise Manager have experienced dramatic improvements in system visibility and diagnostic capability as well as administrator productivity. The purpose of this session is to highlight the key features and benefits of Oracle Enterprise Manager and Oracle Application Management Suite for Oracle E-Business Suite. CON8809 - Oracle E-Business Suite 12.1 Upgrade Best Practices: Technical InsightIsam Alyousfi, Udayan Parvate, Oracle Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West 3011 This session is ideal for organizations thinking about upgrading to Oracle E-Business Suite 12.1. It covers the fundamentals of upgrading to Release 12.1, including the technology stack components and supported upgrade paths. Hear from Oracle Development about the set of best practices for patching in general and executing the Release 12.1 technical upgrade, with special considerations for minimizing your downtime. Also get to know about relatively recent upgrade resources. CON9032 - Upgrading Your Customizations of Oracle E-Business Suite 12.1Sara Woodhull, Oracle Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West 2016 Have you personalized Oracle Forms or Oracle Application Framework screens in Oracle E-Business Suite? Have you used mod_plsql in Release 11i? Have you extended or customized your Release 11i environment with other tools? The technical options for upgrading these customizations as part of your Oracle E-Business Suite Release 12.1 upgrade can be bewildering. Come to this Oracle development session to learn about selecting the best upgrade approach for your existing customizations. The session will help you understand customization scenarios and use cases, tools, and technologies to ensure that your Oracle E-Business Suite Release 12.1 environment fits your users’ needs closely and that any future customizations will be easy to upgrade. CON9259 - Oracle E-Business Suite Internationalization and Multilingual FeaturesMaher Al-Nubani, Oracle Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West 2018 Oracle E-Business Suite supports more countries, languages, and regions than ever. Come to this Oracle development session to get an overview of internationalization features and capabilities and see new Release 12 features such as calendar support for Hijra and Thai, new group separators, lightweight multilingual support (MLS) setup, new character sets such as AL32UTF, newly supported languages, Mac certifications, Oracle iSetup support for moving MLS setups, new file export options for Unicode, new MLS number spelling options, and more. CON7188 - Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA SuiteSrikant Subramaniam, Joe Huang, Veshaal Singh, Oracle Wednesday, Oct 3, 10:15 AM - 11:15 AM - Moscone West 3001 Follow your mobile customers, employees, and partners with Oracle Fusion Middleware. See how native iPhone and iPad applications can easily be built for Oracle E-Business Suite with the new Oracle ADF Mobile and Oracle SOA Suite. Using Oracle ADF Mobile, developers can quickly develop native applications for Apple iOS and other mobile platforms. The Oracle SOA Suite/Oracle ADF Mobile combination can execute business transactions on Oracle E-Business Suite. This session includes a demo in which a mobile user approves a business transaction in Oracle E-Business Suite and a demo of the tools used to build a native on-device solution. These concepts for mobile applications also apply to other Oracle applications.CON9029 - Oracle E-Business Suite Directions: Slashing Downtimes with Online PatchingKevin Hudson, Oracle Wednesday, Oct 3, 11:45 AM - 12:45 PM - Moscone West 2016 Oracle E-Business Suite will soon include online patching (based on the Oracle Database 11g Release 2 Edition-Based Redefinition feature), which will reduce your database patching downtimes to however long it takes to bounce your database server. This Oracle development session details how online patching works, with special attention to what’s happening at a database object level when database patches are applied to an Oracle E-Business Suite environment that’s still running. Come learn about the operational and system management implications for minimizing maintenance downtimes when applying database patches with this new technology and the related impact on customizations you might have built on top of Oracle E-Business Suite. CON8806 - Upgrading to Oracle E-Business Suite 12.1: Technical and Functional PanelAndrew Katz, Komori America Corporation; Sandra Vucinic, VLAD Group, Inc. ;Srini Chavali, Cummins Inc.; Amrita Mehrok, Nadia Bendjedou, Anne Carlson Oracle Wednesday, Oct 3, 1:15 PM - 2:15 PM - Moscone West 2018 In this panel discussion, Oracle experts, customers, and partners share their experiences in upgrading to the latest release of Oracle E-Business Suite, Release 12.1. The panelists cover aspects of a typical Release 12 upgrade, technical (upgrading the technical infrastructure) as well as functional (upgrading to the new financial infrastructure). Hear directly from the experts who either develop the product or support, implement, or upgrade it, and find out how to apply their lessons learned to your organization. CON9027 - Personalize and Extend Oracle E-Business Suite Applications with Rich MashupsGustavo Jimenez, Padmaprabodh Ambale, Oracle Wednesday, Oct 3, 1:15 PM - 2:15 PM - Moscone West 2016 This session covers the use of several Oracle Fusion Middleware technologies to personalize and extend your existing Oracle E-Business Suite applications. The Oracle Fusion Middleware technologies covered include Oracle Application Development Framework (Oracle ADF), Oracle WebCenter, Oracle Endeca applications, and Oracle Business Intelligence Enterprise Edition with Oracle E-Business Suite Oracle Application Framework applications. CON9036 - Advanced Oracle E-Business Suite Architectures: Maximum Availability, Security, and MoreElke Phelps, Oracle Wednesday, Oct 3, 3:30 PM - 4:30 PM - Moscone West 2016 This session includes architecture diagrams and configuration instructions for building a maximum availability architecture (MAA) that will help you design a disaster recovery solution that fits the needs of your business. Database and application high-availability features it describes include Oracle Data Guard, Oracle Real Application Clusters (Oracle RAC), Oracle Active Data Guard, load-balancing Web and forms services, parallel concurrent processing, and the use of Oracle Exalogic and Oracle Exadata to provide a highly available environment. The session also covers the latest updates to systems management tools, AutoConfig, cloud computing, virtualization, and Oracle WebLogic Server and provides sneak previews of upcoming functionality. CON9047 - Efficiently Scaling Oracle E-Business Suite on Oracle Exadata and Oracle ExalogicIsam Alyousfi, Nishit Rao, Oracle Wednesday, Oct 3, 5:00 PM - 6:00 PM - Moscone West 2016 Oracle Exadata and Oracle Exalogic are designed from the ground up with optimizations in software and hardware to deliver superfast performance for mission-critical applications such as Oracle E-Business Suite. Oracle E-Business Suite applications run three to eight times as fast on the Oracle Exadata/Oracle Exalogic platform in standard benchmark tests. Besides performance, customers benefit from simplified support, enhanced manageability, and the ability to consolidate multiple Oracle E-Business Suite instances. Attend this session to understand best practices for Oracle E-Business Suite deployment on Oracle Exalogic and Oracle Exadata through customer case studies. Learn how adopting the Exa* platform increases efficiency, simplifies scaling, and boosts performance for peak loads. CON8716 - Web Services and SOA Integration Options for Oracle E-Business SuiteRekha Ayothi, Veshaal Singh, Oracle Thursday, Oct 4, 11:15 AM - 12:15 PM - Moscone West 2016 This Oracle development session provides a deep dive into a subset of the Web services and SOA-related integration options available to Oracle E-Business Suite systems integrators. It offers a technical look at Oracle E-Business Suite Integrated SOA Gateway, Oracle SOA Suite, Oracle Application Adapters for Data Integration for Oracle E-Business Suite, and other Web services options for integrating Oracle E-Business Suite with other applications. Systems integrators and developers will get an overview of the latest integration capabilities and technologies available out of the box with Oracle E-Business Suite and possibly a sneak preview of upcoming functionality and features. CON9030 - Recommendations for Oracle E-Business Suite Performance TuningIsam Alyousfi, Samer Barakat, Oracle Thursday, Oct 4, 11:15 AM - 12:15 PM - Moscone West 2018 Need to squeeze more performance out of your existing servers? This packed Oracle development session summarizes practical tips and lessons learned from performance-tuning and benchmarking the world’s largest Oracle E-Business Suite environments. Apps sysadmins will learn concrete tips and techniques for identifying and resolving performance bottlenecks on all layers, with special attention to application- and database-tier servers. Learn about tuning Oracle Forms, Oracle Concurrent Manager, Apache, and Oracle Discoverer. Track down memory leaks and other issues at the Java and JVM layers. The session also covers Oracle E-Business Suite product-level tuning, including Oracle Workflow, Oracle Order Management, Oracle Payroll, and other modules. CON3429 - Using Oracle ADF with Oracle E-Business Suite: The Full Integration ViewSiva Puthurkattil, Lake County; Juan Camilo Ruiz, Sara Woodhull, Oracle Thursday, Oct 4, 11:15 AM - 12:15 PM - Moscone West 3003 Oracle E-Business Suite delivers functionality for handling the core business of your organization. However, user requirements and new technologies are driving an emerging need to implement new types of user interfaces for these applications. This session provides an overview of how to use Oracle Application Development Framework (Oracle ADF) to deliver cutting-edge Web 2.0 and mobile rich user interfaces that front existing Oracle E-Business Suite processes, and it also explores all the existing types of integration between the two worlds. CON9020 - Integrating Oracle E-Business Suite with Oracle Identity Management SolutionsSunil Ghosh, Elke Phelps, Oracle Thursday, Oct 4, 12:45 PM - 1:45 PM - Moscone West 2016 Need to integrate Oracle E-Business Suite with Microsoft Windows Kerberos, Active Directory, CA Netegrity SiteMinder, or other third-party authentication systems? Want to understand your options when Oracle Premier Support for Oracle Single Sign-On ends in December 2011? This Oracle Development session covers the latest certified integrations with Oracle Access Manager 11g and Oracle Internet Directory 11g, which can be used individually or as bridges for integrating with third-party authentication solutions. The session presents an architectural overview of how Oracle Access Manager, its WebGate and AccessGate components, and Oracle Internet Directory work together, with implications for Oracle Discoverer, Oracle Portal, and other Oracle Fusion identity management products. CON9019 - Troubleshooting, Diagnosing, and Optimizing Oracle E-Business Suite TechnologyGustavo Jimenez, Oracle Thursday, Oct 4, 2:15 PM - 3:15 PM - Moscone West 2016 This session covers how you can proactively diagnose Oracle E-Business Suite applications, including extensions built with Oracle Fusion Middleware technologies such as Oracle Application Development Framework (Oracle ADF) and Oracle WebCenter to catch potential issues in the middle tier before they become more serious. Topics include debugging, logging infrastructure, warning signs, performance tuning, information required when logging service requests, general JVM optimization, and an overall picture of all the moving parts that make it possible for Oracle E-Business Suite to isolate and fix problems. Also learn how Oracle Diagnostics Framework will help prevent downtime caused by failures. CON9031 - The Top 10 Things You Can Do to Secure Your Oracle E-Business Suite InstanceEric Bing, Erik Graversen, Oracle Thursday, Oct 4, 2:15 PM - 3:15 PM - Moscone West 2018 Learn the top 10 things you can do to secure your applications and your sensitive data. This Oracle development session for system administrators and security professionals explores some of the most important and overlooked things you can do to secure your Oracle E-Business Suite instance. It also covers data masking and other mechanisms for protecting sensitive data. Special Interest Groups (SIG) Some of our most senior staff have been invited to participate on the following SIG meetings as guest speakers: SIG10525 - OAUG - Archive & Purge SIGBrian Bent - Pre-Sales Engineer, TierData, Inc. Sunday, Sep 30, 10:30 AM - 12:00 PM - Moscone West 3011 The Archive and Purge SIG is an organization in which users can share their experiences and solicit functional and technical advice on archiving and purging data in Oracle E-Business Suite. This session provides an opportunity for users to network and share best practices, tips, and tricks. Guest: Oracle E-Business Suite Database Performance, Archive & Purging - Q&A SessionIsam Alyousfi, Senior Director, Applications Performance, Oracle SIG10547 - OAUG - Oracle E-Business (EBS) Applications Technology SIGSrini Chavali - IT Director, Cummins Inc Sunday, Sep 30, 10:30 AM - 12:00 PM - Moscone West 3018 The general purpose of the EBS Applications Technology SIG is to inform and educate its members about current and future components of the tech stack as they relate to Oracle E-Business Suite. Attend this meeting for networking and education and to share best practices. Guest: Oracle E-Business Suite Technology Certification Roadmap - Presentation and Q&ASteven Chan, Sr. Director, Applications Technology Group, Oracle SIG10559 - OAUG - User Management SIGSusan Behn - VP of Oracle Delivery, Infosemantics, Inc. Sunday, Sep 30, 10:30 AM - 12:00 PM - Moscone West 3024 The E-Business Suite User Management SIG focuses on the components of user management that enable Oracle E-Business Suite users to define administrative functions and manage users’ access to functions and data based on roles within an organization—rather than the user’s individual identity—which is referred to as role-based access control (RBAC). This meeting includes an introduction to Oracle User Management that covers the Oracle User Management building blocks and presents an example of creating a security policy.Guest: Security and User Management - Q&A SessionEric Bing, Sr. Director, EBS Security, OracleSara Woodhull, Principal Product Manager, Applications Technology Group, Oracle SIG10515 - OAUG – Upgrade SIGBarbara Matthews - Consultant, On Call DBASandra Vucinic, VLAD Group, Inc. Sunday, Sep 30, 12:00 PM - 2:00 PM - Moscone West 3009 This Upgrade SIG session starts with a business meeting and then features a Q&A panel discussion on Oracle E-Business Suite upgrade topics. The session• Reviews Upgrade SIG goals and objectives• Provides answers, during the Q&A session, to questions related to Oracle E-Business Suite upgrades• Shares “real world” experiences, tips, and techniques for Oracle E-Business Suite upgrades to Release 12.1. Guest: Oracle E-Business Suite Upgrade - Q&A SessionAnne Carlson - Sr. Director, Oracle E-Business Suite Product Strategy, OracleUdayan Parvate - Director, EBS Release Engineering, OracleSuzana Ferrari, Sr. Principal Consultant, OracleIsam Alyousfi, Sr. Director, Applications Performance, Oracle SIG10552 - OAUG - Oracle E-Business Suite SIGDonna Rosentrater - Manager, Global Sourcing & Procurement Systems, TJX Sunday, Sep 30, 12:15 PM - 1:45 PM - Moscone West 3020 The E-Business Suite SIG, affiliated with OAUG, supports Oracle E-Business Suite users through networking, education, and sharing of best practices. This SIG meeting will feature a general discussion of Oracle E-Business Suite product strategies in Release 12 and migration to Oracle Fusion Applications. Guest: Oracle E-Business Suite - Q&A SessionJeanne Lowell, Vice President, EBS Product Strategy, OracleNadia Bendjedou, Sr. Director, Product Strategy, Oracle SIG10556 - OAUG - SysAdmin SIGRandy Giefer - Sr Systems and Security Architect, Solution Beacon, LLC Sunday, Sep 30, 12:15 PM - 1:45 PM - Moscone West 3022 The SysAdmin SIG provides a forum in which OAUG members and participants can share updates, tips, and successful practices relating to system administration in an Oracle applications environment. The SysAdmin SIG strives to enable system administrators to become more effective and efficient in their jobs by providing them with access to people and information that can increase their system administration knowledge and experience. Attend this meeting to network, share best practices, and benefit from educational content. Guest: Oracle E-Business Suite 12.2 Online Patching- Presentation and Q&AKevin Hudson, Sr. Director, Applications Technology Group, Oracle SIG10553 - OAUG - Database SIGMichael Brown - Senior DBA, COLIBRI LTD LC Sunday, Sep 30, 2:00 PM - 3:15 PM - Moscone West 3020 The OAUG Database SIG provides an opportunity for applications database administrators to learn from and share their experiences with supporting the various Oracle applications environments. This session will include a brief business meeting followed by a short presentation. It will end with an open discussion among the attendees about items of interest to those present. Guest: Oracle E-Business Suite Database Performance - Presentation and Q&AIsam Alyousfi, Sr. Director, Applications Performance, Oracle Meet the Experts We're planning two round-table discussions where you can review your questions with senior E-Business Suite ATG staff: MTE9648 - Meet the Experts for Oracle E-Business Suite: Planning Your Upgrade Jeanne Lowell - VP, EBS Product Strategy, Oracle John Abraham - Sr. Principal Product Manager, Oracle Nadia Bendjedou - Sr. Director - Product Strategy, Oracle Anne Carlson - Sr. Director, Applications Technology Group, Oracle Udayan Parvate - Director, EBS Release Engineering, Oracle Isam Alyousfi, Sr. Director, Applications Performance, Oracle Monday, Oct 1, 3:15 PM - 4:15 PM - Moscone West 2001A Don’t miss this Oracle Applications Meet the Experts session with experts who specialize in Oracle E-Business Suite upgrade best practices. This is the place where attendees can have informal and semistructured but open one-on-one discussions with Strategy and Development regarding Oracle Applications strategy and your specific business and IT strategy. The experts will be available to discuss the value of the latest releases and share insights into the best path for your enterprise, so come ready with your questions. Space is limited, so make sure you register. MTE9649 - Meet the Oracle E-Business Suite Tools and Technology Experts Lisa Parekh - Vice President, Technology Integration, Oracle Steven Chan - Sr. Director, Oracle Elke Phelps - Sr. Principal Product Manager, Applications Technology Group, Oracle Max Arderius - Manager, Applications Technology Group, Oracle Tuesday, Oct 2, 1:15 PM - 2:15 PM - Moscone West 2001A Don’t miss this Oracle Applications Meet the Experts session with experts who specialize in Oracle E-Business Suite technology. This is the place where attendees can have informal and semistructured but open one-on-one discussions with Strategy and Development regarding Oracle Applications strategy and your specific business and IT strategy. The experts will be available to discuss the value of the latest releases and share insights into the best path for your enterprise, so come ready with your questions. Space is limited, so make sure you register. Demos We have five booths in the exhibition demogrounds this year, where you can try ATG technologies firsthand and get your questions answered. Please stop by and meet our staff at the following locations: Advanced Architecture and Technology Stack for Oracle E-Business Suite (W-067) New User Productivity Capabilities in Oracle E-Business Suite (W-065) End-to-End Management of Oracle E-Business Suite (W-063) Oracle E-Business Suite 12.1 Technical Upgrade Best Practices (W-066) SOA-Based Integration for Oracle E-Business Suite (W-064)

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• PASS Business Intelligence Virtual Chapter Upcoming Sessions (November 2013)

  - by Sergio Govoni

  Let me point out the upcoming live events, dedicated to Business Intelligence with SQL Server, that PASS Business Intelligence Virtual Chapter has scheduled for November 2013. The "Accidental Business Intelligence Project Manager"Date: Thursday 7th November - 8:00 PM GMT / 3:00 PM EST / Noon PSTSpeaker: Jen StirrupURL: https://attendee.gotowebinar.com/register/5018337449405969666 You've watched the Apprentice with Donald Trump and Lord Alan Sugar. You know that the Project Manager is usually the one gets firedYou've heard that Business Intelligence projects are prone to failureYou know that a quick Bing search for "why do Business Intelligence projects fail?" produces a search result of 25 million hits!Despite all this… you're now Business Intelligence Project Manager – now what do you do?In this session, Jen will provide a "sparks from the anvil" series of steps and working practices in Business Intelligence Project Management. What about waterfall vs agile? What is a Gantt chart anyway? Is Microsoft Project your friend or a problematic aspect of being a BI PM? Jen will give you some ideas and insights that will help you set your BI project right: assess priorities, avoid conflict, empower the BI team and generally deliver the Business Intelligence project successfully! Dimensional Modelling Design Patterns: Beyond BasicsDate: Tuesday 12th November - Noon AEDT / 1:00 AM GMT / Monday 11th November 5:00 PM PSTSpeaker: Jason Horner, Josh Fennessy and friendsURL: https://attendee.gotowebinar.com/register/852881628115426561 This session will provide a deeper dive into the art of dimensional modeling. We will look at the different types of fact tables and dimension tables, how and when to use them. We will also some approaches to creating rich hierarchies that make reporting a snap. This session promises to be very interactive and engaging, bring your toughest Dimensional Modeling quandaries. Data Vault Data Warehouse ArchitectureDate: Tuesday 19th November - 4:00 PM PST / 7 PM EST / Wednesday 20th November 11:00 PM AEDTSpeaker: Jeff Renz and Leslie WeedURL: https://attendee.gotowebinar.com/register/1571569707028142849 Data vault is a compelling architecture for an enterprise data warehouse using SQL Server 2012. A well designed data vault data warehouse facilitates fast, efficient and maintainable data integration across business systems. In this session Leslie and I will review the basics about enterprise data warehouse design, introduce you to the data vault architecture and discuss how you can leverage new features of SQL Server 2012 help make your data warehouse solution provide maximum value to your users. 

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• SQL SERVER – Guest Post – Architecting Data Warehouse – Niraj Bhatt

  - by pinaldave

  Niraj Bhatt works as an Enterprise Architect for a Fortune 500 company and has an innate passion for building / studying software systems. He is a top rated speaker at various technical forums including Tech·Ed, MCT Summit, Developer Summit, and Virtual Tech Days, among others. Having run a successful startup for four years Niraj enjoys working on – IT innovations that can impact an enterprise bottom line, streamlining IT budgets through IT consolidation, architecture and integration of systems, performance tuning, and review of enterprise applications. He has received Microsoft MVP award for ASP.NET, Connected Systems and most recently on Windows Azure. When he is away from his laptop, you will find him taking deep dives in automobiles, pottery, rafting, photography, cooking and financial statements though not necessarily in that order. He is also a manager/speaker at BDOTNET, Asia’s largest .NET user group. Here is the guest post by Niraj Bhatt. As data in your applications grows it’s the database that usually becomes a bottleneck. It’s hard to scale a relational DB and the preferred approach for large scale applications is to create separate databases for writes and reads. These databases are referred as transactional database and reporting database. Though there are tools / techniques which can allow you to create snapshot of your transactional database for reporting purpose, sometimes they don’t quite fit the reporting requirements of an enterprise. These requirements typically are data analytics, effective schema (for an Information worker to self-service herself), historical data, better performance (flat data, no joins) etc. This is where a need for data warehouse or an OLAP system arises. A Key point to remember is a data warehouse is mostly a relational database. It’s built on top of same concepts like Tables, Rows, Columns, Primary keys, Foreign Keys, etc. Before we talk about how data warehouses are typically structured let’s understand key components that can create a data flow between OLTP systems and OLAP systems. There are 3 major areas to it: a) OLTP system should be capable of tracking its changes as all these changes should go back to data warehouse for historical recording. For e.g. if an OLTP transaction moves a customer from silver to gold category, OLTP system needs to ensure that this change is tracked and send to data warehouse for reporting purpose. A report in context could be how many customers divided by geographies moved from sliver to gold category. In data warehouse terminology this process is called Change Data Capture. There are quite a few systems that leverage database triggers to move these changes to corresponding tracking tables. There are also out of box features provided by some databases e.g. SQL Server 2008 offers Change Data Capture and Change Tracking for addressing such requirements. b) After we make the OLTP system capable of tracking its changes we need to provision a batch process that can run periodically and takes these changes from OLTP system and dump them into data warehouse. There are many tools out there that can help you fill this gap – SQL Server Integration Services happens to be one of them. c) So we have an OLTP system that knows how to track its changes, we have jobs that run periodically to move these changes to warehouse. The question though remains is how warehouse will record these changes? This structural change in data warehouse arena is often covered under something called Slowly Changing Dimension (SCD). While we will talk about dimensions in a while, SCD can be applied to pure relational tables too. SCD enables a database structure to capture historical data. This would create multiple records for a given entity in relational database and data warehouses prefer having their own primary key, often known as surrogate key. As I mentioned a data warehouse is just a relational database but industry often attributes a specific schema style to data warehouses. These styles are Star Schema or Snowflake Schema. The motivation behind these styles is to create a flat database structure (as opposed to normalized one), which is easy to understand / use, easy to query and easy to slice / dice. Star schema is a database structure made up of dimensions and facts. Facts are generally the numbers (sales, quantity, etc.) that you want to slice and dice. Fact tables have these numbers and have references (foreign keys) to set of tables that provide context around those facts. E.g. if you have recorded 10,000 USD as sales that number would go in a sales fact table and could have foreign keys attached to it that refers to the sales agent responsible for sale and to time table which contains the dates between which that sale was made. These agent and time tables are called dimensions which provide context to the numbers stored in fact tables. This schema structure of fact being at center surrounded by dimensions is called Star schema. A similar structure with difference of dimension tables being normalized is called a Snowflake schema. This relational structure of facts and dimensions serves as an input for another analysis structure called Cube. Though physically Cube is a special structure supported by commercial databases like SQL Server Analysis Services, logically it’s a multidimensional structure where dimensions define the sides of cube and facts define the content. Facts are often called as Measures inside a cube. Dimensions often tend to form a hierarchy. E.g. Product may be broken into categories and categories in turn to individual items. Category and Items are often referred as Levels and their constituents as Members with their overall structure called as Hierarchy. Measures are rolled up as per dimensional hierarchy. These rolled up measures are called Aggregates. Now this may seem like an overwhelming vocabulary to deal with but don’t worry it will sink in as you start working with Cubes and others. Let’s see few other terms that we would run into while talking about data warehouses. ODS or an Operational Data Store is a frequently misused term. There would be few users in your organization that want to report on most current data and can’t afford to miss a single transaction for their report. Then there is another set of users that typically don’t care how current the data is. Mostly senior level executives who are interesting in trending, mining, forecasting, strategizing, etc. don’t care for that one specific transaction. This is where an ODS can come in handy. ODS can use the same star schema and the OLAP cubes we saw earlier. The only difference is that the data inside an ODS would be short lived, i.e. for few months and ODS would sync with OLTP system every few minutes. Data warehouse can periodically sync with ODS either daily or weekly depending on business drivers. Data marts are another frequently talked about topic in data warehousing. They are subject-specific data warehouse. Data warehouses that try to span over an enterprise are normally too big to scope, build, manage, track, etc. Hence they are often scaled down to something called Data mart that supports a specific segment of business like sales, marketing, or support. Data marts too, are often designed using star schema model discussed earlier. Industry is divided when it comes to use of data marts. Some experts prefer having data marts along with a central data warehouse. Data warehouse here acts as information staging and distribution hub with spokes being data marts connected via data feeds serving summarized data. Others eliminate the need for a centralized data warehouse citing that most users want to report on detailed data. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Best Practices, Business Intelligence, Data Warehousing, Database, Pinal Dave, PostADay, Readers Contribution, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• 12/14 IDC Webcast on Insurance Distribution Strategies -- Manage Data and Engage Customers

  - by charles.knapp

  The insurance industry faces unprecedented challenges from new competition, more rigorous regulatory obligations, tighter capital restrictions, and more demanding customers. The winners will be those insurers that can successfully manage complex and disparate data resources to engage successfully with their customers, building trust through outstanding, multi-channel customer service with the insurer and its agents. At the heart of all these issues is the ability of insurers to engage directly with agents and customers using their preferred channels; measure risk and profitability accurately, and quickly to enable swift decision-making; and transform aging IT infrastructure so that the business can drive down costs and protect eroding margins. In this one-hour webcast, moderated by Insurance & Technology Magazine Executive Editor Anthony O'Donnell, you will learn about critical distribution management strategies that work. Join Peter Farley of analyst firm IDC Financial Insights, Scott Mampre of Capgemini, and Srini Venkat of Oracle Insurance to learn ways to maximize improvements to competitiveness, customer service, operating efficiencies - and ultimately profitability and growth. Please join us!

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• Looking for Cutting-Edge Data Integration: 2010 Innovation Awards

  - by dain.hansen

  This year's Oracle Fusion Middleware Innovation Awards will honor customers and partners who are creatively using to various products across Oracle Fusion Middleware. Brand new to this year's awards is a category for Data Integration. Think you have something unique and innovative with one of our Oracle Data Integration products? We'd love to hear from you! Please submit today The deadline for the nomination is 5 p.m. PT Friday, August 6th 2010, and winning organizations will be notified by late August 2010. What you win! FREE pass to Oracle OpenWorld 2010 in San Francisco for select winners in each category. Honored by Oracle executives at awards ceremony held during Oracle OpenWorld 2010 in San Francisco. Oracle Middleware Innovation Award Winner Plaque 1-3 meetings with Oracle Executives during Oracle OpenWorld 2010 Feature article placement in Oracle Magazine and placement in Oracle Press Release Customer snapshot and video testimonial opportunity, to be hosted on oracle.com Podcast interview opportunity with Senior Oracle Executive

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• SQLAuthority News – Links to Book On Line – Data Mining Algorithms (Analysis Services – Data Mining)

  - by pinaldave

  I have quite often received request for the Data Mining Algorithms details. Book Online has wonderful resources for the same. I suggest to read them here. Data Mining Algorithms (Analysis Services – Data Mining) The data mining algorithm is the mechanism that creates a data mining model. To create a model, an algorithm first analyzes a set [...]

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• Access Insurance Company Wins 2010 Technology Innovation Award at IASA

  - by [email protected]

  Helen Pitts, senior product marketing manager for Oracle Insurance, is blogging from the 2010 IASA Annual Conference and Business Show this week. For the second time in two weeks an Oracle Insurance customer has earned recognition at an insurance industry event for its innovative use of technology to transform their business. Access Insurance Company received the 2010 Technology Innovation Award during the 2010 IASA Annual Conference and Business Show this week in Grapevine, Texas. The company earned the recognition for its "Instant Access" application, which executes all the business rules and processes needed to provide a quote, bind, and issue a policy. CIO Andy Dunn and Tim Reynolds stopped by the Oracle Insurance Booth at IASA to visit with the team, show their award, and share how the platform has provided a strategic advantage to the company and helped it increase revenue by penetrating new markets, increasing market share and improving customer retention. Since implementing Instant Access in 2009 - a platform that leverages both Oracle Insurance Insbridge Rating and Underwriting and Oracle Documaker - the carrier has: Increased policies in force by 22%, from 140,185 to more than 270,000 Grown market share by 4.6% Increased 2009 revenue by 26.5% Increased ratio of policyholders per CSR by 30% Increased its appointed independent producers by 43 percent Now that's true innovation! You can learn more about the company's formula for success by reading Access Insurance Holdings CEO and president Michael McMenamin's interview with Insurance & Technology, Data Mastery Drives Access Insurance's 'Instant Access' Business Technology Platform. Congratulations to Michael, Andy, Tim and the entire team at Access Insurance on this well deserved honor - and for your role as a technology leader for the industry. Helen Pitts is senior product marketing manager for Oracle Insurance.

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• Oracle Insurance Unveils Next Generation of Enterprise Document Automation: Oracle Documaker Enterprise Edition

  - by helen.pitts(at)oracle.com

  Oracle today announced the introduction of Oracle Documaker Enterprise Edition, the next generation of the company's market-leading Enterprise Document Automation (EDA) solution for dynamically creating, managing and delivering adaptive enterprise communications across multiple channels. "Insurers and other organizations need enterprise document automation that puts the power to manage the complete document lifecycle in the hands of the business user," said Srini Venkatasanthanam, vice president, Product Strategy, Oracle Insurancein the press release. "Built with features such as rules-based configurability and interactive processing, Oracle Documaker Enterprise Edition makes possible an adaptive approach to enterprise document automation - documents when, where and in the form they're needed." Key enhancements in Oracle Documaker Enterprise Edition include: Documaker Interactive, the newly renamed and redesigned Web-based iDocumaker module. Documaker Interactive enables users to quickly and interactively create and assemble compliant communications such as policy and claims correspondence directly from their desktops. Users benefits from built-in accelerators and rules-based configurability, pre-configured content as well as embedded workflow leveraging Oracle BPEL Process Manager. Documaker Documaker Factory, which helps enterprises reduce cost and improve operational efficiency through better management of their enterprise publishing operations. Dashboards, analytics, reporting and an administrative console provide insurers with greater insight and centralized control over document production allowing them to better adapt their resources based on business demands. Other enhancements include: enhanced business user empowerment; additional multi-language localization capabilities; and benefits from the use of powerful Oracle technologies such as the Oracle Application Development Framework for all interfaces and Oracle Universal Content Management (Oracle UCM) for enterprise content management. Drive Competitive Advantage and Growth: Deb Smallwood, founder of SMA Strategy Meets Action, a leading industry insurance analyst consulting firm and co-author of 3CM in Insurance: Customer Communications and Content Management published last month, noted in the press release that "maximum value can be gained from investments when Enterprise Document Automation (EDA) is viewed holistically and all forms of communication and all types of information are integrated across the entire enterprise. "Insurers that choose an approach that takes all communications, both structured and unstructured data, coming into the company from a wide range of channels, and then create seamless flows of information will have a real competitive advantage," Smallwood said. "This capability will soon become essential for selling, servicing, and ultimately driving growth through new business and retention." Learn More: Click here to watch a short flash demo that demonstrates the real business value offered by Oracle Documaker Enterprise Edition. You can also see how an insurance company can use Oracle Documaker Enterprise Edition to dynamically create, manage and publish adaptive enterprise content throughout the insurance business lifecycle for delivery across multiple channels by visiting Alamere Insurance, a fictional model insurance company created by Oracle to showcase how Oracle applications can be leveraged within the insurance enterprise. Meet Our Newest Oracle Insurance Blogger: I'm pleased to introduce our newest Oracle Insurance blogger, Susanne Hale. Susanne, who manages product marketing for Oracle Insurance EDA solutions, will be sharing insights about this topic along with examples of how our customers are transforming their enterprise communications using Oracle Documaker Enterprise Edition in future Oracle Insurance blog entries. Helen Pitts is senior product marketing manager for Oracle Insurance.

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• Az OTP Bank az Oracle Warehouse Builder-t használja

  - by Fekete Zoltán

  Az Oracle.com-on az ügyfél sikertörténetek között az imént jelent meg a következo dokumentum: OTP Bank Data Warehouse Development Team Improves Service Level and Lowers Reporting Lead Time for Business Fields by 80%, azaz az OTP Bank az adattárház fejlesztéshez az Oracle Warehouse Builder ETL-ELT eszközt használja. AZ OTP Bank Tranzakciós Adattárház fejleszto csapata magasabb minoségi szintre emelte a belso megrendeloknek nyújtott szoltáltatásait, amely egyik eredménye, hogy 80%-al csökkentette az üzletágak közötti riportolási folyamatok átfutási idotartamát. A magyar nyelvu sikertörténet innen töltheto le. A legfontosabb eredmények az OWB kapcsán: - ETL folyamatok sztenderdizációján keresztül elért adatminoség javulás, OWB - Oracle Business Intelligence EE: az üzleti területek és az IT fejlesztés közötti együttmoködés hatékonyabb - sztenderdizált ETL és riportolási folyamatok: - fix jelentés készletek hatására tudatos üzleti metaadat kezelés - egységes terminológia - komplex banki folyamatok pontos ismerete: üzleti területek és IT fejlesztok számára - hatékony banki együttmoködés - a megrendeléstol az adatpublikációig tartó folyamatok idotartama lecsökkent - az ad-hoc riportok elkészítése a korábbi 1,5 hétrol 80%-al, átlagosan 2 munkanapra csökkent

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• Working with Temporal Data in SQL Server

  - by Dejan Sarka

  My third Pluralsight course, Working with Temporal Data in SQL Server, is published. I am really proud on the second part of the course, where I discuss optimization of temporal queries. This was a nearly impossible task for decades. First solutions appeared only lately. I present all together six solutions (and one more that is not a solution), and I invented four of them. http://pluralsight.com/training/Courses/TableOfContents/working-with-temporal-data-sql-server

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• The Data Scientist

  - by BuckWoody

  A new term - well, perhaps not that new - has come up and I’m actually very excited about it. The term is Data Scientist, and since it’s new, it’s fairly undefined. I’ll explain what I think it means, and why I’m excited about it. In general, I’ve found the term deals at its most basic with analyzing data. Of course, we all do that, and the term itself in that definition is redundant. There is no science that I know of that does not work with analyzing lots of data. But the term seems to refer to more than the common practices of looking at data visually, putting it in a spreadsheet or report, or even using simple coding to examine data sets. The term Data Scientist (as far as I can make out this early in it’s use) is someone who has a strong understanding of data sources, relevance (statistical and otherwise) and processing methods as well as front-end displays of large sets of complicated data. Some - but not all - Business Intelligence professionals have these skills. In other cases, senior developers, database architects or others fill these needs, but in my experience, many lack the strong mathematical skills needed to make these choices properly. I’ve divided the knowledge base for someone that would wear this title into three large segments. It remains to be seen if a given Data Scientist would be responsible for knowing all these areas or would specialize. There are pretty high requirements on the math side, specifically in graduate-degree level statistics, but in my experience a company will only have a few of these folks, so they are expected to know quite a bit in each of these areas. Persistence The first area is finding, cleaning and storing the data. In some cases, no cleaning is done prior to storage - it’s just identified and the cleansing is done in a later step. This area is where the professional would be able to tell if a particular data set should be stored in a Relational Database Management System (RDBMS), across a set of key/value pair storage (NoSQL) or in a file system like HDFS (part of the Hadoop landscape) or other methods. Or do you examine the stream of data without storing it in another system at all? This is an important decision - it’s a foundation choice that deals not only with a lot of expense of purchasing systems or even using Cloud Computing (PaaS, SaaS or IaaS) to source it, but also the skillsets and other resources needed to care and feed the system for a long time. The Data Scientist sets something into motion that will probably outlast his or her career at a company or organization. Often these choices are made by senior developers, database administrators or architects in a company. But sometimes each of these has a certain bias towards making a decision one way or another. The Data Scientist would examine these choices in light of the data itself, starting perhaps even before the business requirements are created. The business may not even be aware of all the strategic and tactical data sources that they have access to. Processing Once the decision is made to store the data, the next set of decisions are based around how to process the data. An RDBMS scales well to a certain level, and provides a high degree of ACID compliance as well as offering a well-known set-based language to work with this data. In other cases, scale should be spread among multiple nodes (as in the case of Hadoop landscapes or NoSQL offerings) or even across a Cloud provider like Windows Azure Table Storage. In fact, in many cases - most of the ones I’m dealing with lately - the data should be split among multiple types of processing environments. This is a newer idea. Many data professionals simply pick a methodology (RDBMS with Star Schemas, NoSQL, etc.) and put all data there, regardless of its shape, processing needs and so on. A Data Scientist is familiar not only with the various processing methods, but how they work, so that they can choose the right one for a given need. This is a huge time commitment, hence the need for a dedicated title like this one. Presentation This is where the need for a Data Scientist is most often already being filled, sometimes with more or less success. The latest Business Intelligence systems are quite good at allowing you to create amazing graphics - but it’s the data behind the graphics that are the most important component of truly effective displays. This is where the mathematics requirement of the Data Scientist title is the most unforgiving. In fact, someone without a good foundation in statistics is not a good candidate for creating reports. Even a basic level of statistics can be dangerous. Anyone who works in analyzing data will tell you that there are multiple errors possible when data just seems right - and basic statistics bears out that you’re on the right track - that are only solvable when you understanding why the statistical formula works the way it does. And there are lots of ways of presenting data. Sometimes all you need is a “yes” or “no” answer that can only come after heavy analysis work. In that case, a simple e-mail might be all the reporting you need. In others, complex relationships and multiple components require a deep understanding of the various graphical methods of presenting data. Knowing which kind of chart, color, graphic or shape conveys a particular datum best is essential knowledge for the Data Scientist. Why I’m excited I love this area of study. I like math, stats, and computing technologies, but it goes beyond that. I love what data can do - how it can help an organization. I’ve been fortunate enough in my professional career these past two decades to work with lots of folks who perform this role at companies from aerospace to medical firms, from manufacturing to retail. Interestingly, the size of the company really isn’t germane here. I worked with one very small bio-tech (cryogenics) company that worked deeply with analysis of complex interrelated data. So  watch this space. No, I’m not leaving Azure or distributed computing or Microsoft. In fact, I think I’m perfectly situated to investigate this role further. We have a huge set of tools, from RDBMS to Hadoop to allow me to explore. And I’m happy to share what I learn along the way.

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• Oracle BI Server Modeling, Part 1- Designing a Query Factory

  - by bob.ertl(at)oracle.com

    Welcome to Oracle BI Development's BI Foundation blog, focused on helping you get the most value from your Oracle Business Intelligence Enterprise Edition (BI EE) platform deployments.  In my first series of posts, I plan to show developers the concepts and best practices for modeling in the Common Enterprise Information Model (CEIM), the semantic layer of Oracle BI EE.  In this segment, I will lay the groundwork for the modeling concepts.  First, I will cover the big picture of how the BI Server fits into the system, and how the CEIM controls the query processing. Oracle BI EE Query Cycle The purpose of the Oracle BI Server is to bridge the gap between the presentation services and the data sources.  There are typically a variety of data sources in a variety of technologies: relational, normalized transaction systems; relational star-schema data warehouses and marts; multidimensional analytic cubes and financial applications; flat files, Excel files, XML files, and so on. Business datasets can reside in a single type of source, or, most of the time, are spread across various types of sources. Presentation services users are generally business people who need to be able to query that set of sources without any knowledge of technologies, schemas, or how sources are organized in their company. They think of business analysis in terms of measures with specific calculations, hierarchical dimensions for breaking those measures down, and detailed reports of the business transactions themselves.  Most of them create queries without knowing it, by picking a dashboard page and some filters.  Others create their own analysis by selecting metrics and dimensional attributes, and possibly creating additional calculations. The BI Server bridges that gap from simple business terms to technical physical queries by exposing just the business focused measures and dimensional attributes that business people can use in their analyses and dashboards.   After they make their selections and start the analysis, the BI Server plans the best way to query the data sources, writes the optimized sequence of physical queries to those sources, post-processes the results, and presents them to the client as a single result set suitable for tables, pivots and charts. The CEIM is a model that controls the processing of the BI Server.  It provides the subject areas that presentation services exposes for business users to select simplified metrics and dimensional attributes for their analysis.  It models the mappings to the physical data access, the calculations and logical transformations, and the data access security rules.  The CEIM consists of metadata stored in the repository, authored by developers using the Administration Tool client.     Presentation services and other query clients create their queries in BI EE's SQL-92 language, called Logical SQL or LSQL.  The API simply uses ODBC or JDBC to pass the query to the BI Server.  Presentation services writes the LSQL query in terms of the simplified objects presented to the users.  The BI Server creates a query plan, and rewrites the LSQL into fully-detailed SQL or other languages suitable for querying the physical sources.  For example, the LSQL on the left below was rewritten into the physical SQL for an Oracle 11g database on the right. Logical SQL   Physical SQL SELECT "D0 Time"."T02 Per Name Month" saw_0, "D4 Product"."P01  Product" saw_1, "F2 Units"."2-01  Billed Qty  (Sum All)" saw_2 FROM "Sample Sales" ORDER BY saw_0, saw_1       WITH SAWITH0 AS ( select T986.Per_Name_Month as c1, T879.Prod_Dsc as c2,      sum(T835.Units) as c3, T879.Prod_Key as c4 from      Product T879 /* A05 Product */ ,      Time_Mth T986 /* A08 Time Mth */ ,      FactsRev T835 /* A11 Revenue (Billed Time Join) */ where ( T835.Prod_Key = T879.Prod_Key and T835.Bill_Mth = T986.Row_Wid) group by T879.Prod_Dsc, T879.Prod_Key, T986.Per_Name_Month ) select SAWITH0.c1 as c1, SAWITH0.c2 as c2, SAWITH0.c3 as c3 from SAWITH0 order by c1, c2   Probably everybody reading this blog can write SQL or MDX.  However, the trick in designing the CEIM is that you are modeling a query-generation factory.  Rather than hand-crafting individual queries, you model behavior and relationships, thus configuring the BI Server machinery to manufacture millions of different queries in response to random user requests.  This mass production requires a different mindset and approach than when you are designing individual SQL statements in tools such as Oracle SQL Developer, Oracle Hyperion Interactive Reporting (formerly Brio), or Oracle BI Publisher.   The Structure of the Common Enterprise Information Model (CEIM) The CEIM has a unique structure specifically for modeling the relationships and behaviors that fill the gap from logical user requests to physical data source queries and back to the result.  The model divides the functionality into three specialized layers, called Presentation, Business Model and Mapping, and Physical, as shown below. Presentation services clients can generally only see the presentation layer, and the objects in the presentation layer are normally the only ones used in the LSQL request.  When a request comes into the BI Server from presentation services or another client, the relationships and objects in the model allow the BI Server to select the appropriate data sources, create a query plan, and generate the physical queries.  That's the left to right flow in the diagram below.  When the results come back from the data source queries, the right to left relationships in the model show how to transform the results and perform any final calculations and functions that could not be pushed down to the databases.   Business Model Think of the business model as the heart of the CEIM you are designing.  This is where you define the analytic behavior seen by the users, and the superset library of metric and dimension objects available to the user community as a whole.  It also provides the baseline business-friendly names and user-readable dictionary.  For these reasons, it is often called the "logical" model--it is a virtual database schema that persists no data, but can be queried as if it is a database. The business model always has a dimensional shape (more on this in future posts), and its simple shape and terminology hides the complexity of the source data models. Besides hiding complexity and normalizing terminology, this layer adds most of the analytic value, as well.  This is where you define the rich, dimensional behavior of the metrics and complex business calculations, as well as the conformed dimensions and hierarchies.  It contributes to the ease of use for business users, since the dimensional metric definitions apply in any context of filters and drill-downs, and the conformed dimensions enable dashboard-wide filters and guided analysis links that bring context along from one page to the next.  The conformed dimensions also provide a key to hiding the complexity of many sources, including federation of different databases, behind the simple business model. Note that the expression language in this layer is LSQL, so that any expression can be rewritten into any data source's query language at run time.  This is important for federation, where a given logical object can map to several different physical objects in different databases.  It is also important to portability of the CEIM to different database brands, which is a key requirement for Oracle's BI Applications products. Your requirements process with your user community will mostly affect the business model.  This is where you will define most of the things they specifically ask for, such as metric definitions.  For this reason, many of the best-practice methodologies of our consulting partners start with the high-level definition of this layer. Physical Model The physical model connects the business model that meets your users' requirements to the reality of the data sources you have available. In the query factory analogy, think of the physical layer as the bill of materials for generating physical queries.  Every schema, table, column, join, cube, hierarchy, etc., that will appear in any physical query manufactured at run time must be modeled here at design time. Each physical data source will have its own physical model, or "database" object in the CEIM.  The shape of each physical model matches the shape of its physical source.  In other words, if the source is normalized relational, the physical model will mimic that normalized shape.  If it is a hypercube, the physical model will have a hypercube shape.  If it is a flat file, it will have a denormalized tabular shape. To aid in query optimization, the physical layer also tracks the specifics of the database brand and release.  This allows the BI Server to make the most of each physical source's distinct capabilities, writing queries in its syntax, and using its specific functions. This allows the BI Server to push processing work as deep as possible into the physical source, which minimizes data movement and takes full advantage of the database's own optimizer.  For most data sources, native APIs are used to further optimize performance and functionality. The value of having a distinct separation between the logical (business) and physical models is encapsulation of the physical characteristics.  This encapsulation is another enabler of packaged BI applications and federation.  It is also key to hiding the complex shapes and relationships in the physical sources from the end users.  Consider a routine drill-down in the business model: physically, it can require a drill-through where the first query is MDX to a multidimensional cube, followed by the drill-down query in SQL to a normalized relational database.  The only difference from the user's point of view is that the 2nd query added a more detailed dimension level column - everything else was the same. Mappings Within the Business Model and Mapping Layer, the mappings provide the binding from each logical column and join in the dimensional business model, to each of the objects that can provide its data in the physical layer.  When there is more than one option for a physical source, rules in the mappings are applied to the query context to determine which of the data sources should be hit, and how to combine their results if more than one is used.  These rules specify aggregate navigation, vertical partitioning (fragmentation), and horizontal partitioning, any of which can be federated across multiple, heterogeneous sources.  These mappings are usually the most sophisticated part of the CEIM. Presentation You might think of the presentation layer as a set of very simple relational-like views into the business model.  Over ODBC/JDBC, they present a relational catalog consisting of databases, tables and columns.  For business users, presentation services interprets these as subject areas, folders and columns, respectively.  (Note that in 10g, subject areas were called presentation catalogs in the CEIM.  In this blog, I will stick to 11g terminology.)  Generally speaking, presentation services and other clients can query only these objects (there are exceptions for certain clients such as BI Publisher and Essbase Studio). The purpose of the presentation layer is to specialize the business model for different categories of users.  Based on a user's role, they will be restricted to specific subject areas, tables and columns for security.  The breakdown of the model into multiple subject areas organizes the content for users, and subjects superfluous to a particular business role can be hidden from that set of users.  Customized names and descriptions can be used to override the business model names for a specific audience.  Variables in the object names can be used for localization. For these reasons, you are better off thinking of the tables in the presentation layer as folders than as strict relational tables.  The real semantics of tables and how they function is in the business model, and any grouping of columns can be included in any table in the presentation layer.  In 11g, an LSQL query can also span multiple presentation subject areas, as long as they map to the same business model. Other Model Objects There are some objects that apply to multiple layers.  These include security-related objects, such as application roles, users, data filters, and query limits (governors).  There are also variables you can use in parameters and expressions, and initialization blocks for loading their initial values on a static or user session basis.  Finally, there are Multi-User Development (MUD) projects for developers to check out units of work, and objects for the marketing feature used by our packaged customer relationship management (CRM) software.   The Query Factory At this point, you should have a grasp on the query factory concept.  When developing the CEIM model, you are configuring the BI Server to automatically manufacture millions of queries in response to random user requests. You do this by defining the analytic behavior in the business model, mapping that to the physical data sources, and exposing it through the presentation layer's role-based subject areas. While configuring mass production requires a different mindset than when you hand-craft individual SQL or MDX statements, it builds on the modeling and query concepts you already understand. The following posts in this series will walk through the CEIM modeling concepts and best practices in detail.  We will initially review dimensional concepts so you can understand the business model, and then present a pattern-based approach to learning the mappings from a variety of physical schema shapes and deployments to the dimensional model.  Along the way, we will also present the dimensional calculation template, and learn how to configure the many additivity patterns.

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• SQLAuthority News – Fast Track Data Warehouse 3.0 Reference Guide

  - by pinaldave

  http://msdn.microsoft.com/en-us/library/gg605238.aspx I am very excited that Fast Track Data Warehouse 3.0 reference guide has been announced. As a consultant I have always enjoyed working with Fast Track Data Warehouse project as it truly expresses the potential of the SQL Server Engine. Here is few details of the enhancement of the Fast Track Data Warehouse 3.0 reference architecture. The SQL Server Fast Track Data Warehouse initiative provides a basic methodology and concrete examples for the deployment of balanced hardware and database configuration for a data warehousing workload. Balance is measured across the key components of a SQL Server installation; storage, server, application settings, and configuration settings for each component are evaluated. Description Note FTDW 3.0 Architecture Basic component architecture for FT 3.0 based systems. New Memory Guidelines Minimum and maximum tested memory configurations by server socket count. Additional Startup Options Notes for T-834 and setting for Lock Pages in Memory. Storage Configuration RAID1+0 now standard (RAID1 was used in FT 2.0). Evaluating Fragmentation Query provided for evaluating logical fragmentation. Loading Data Additional options for CI table loads. MCR Additional detail and explanation of FTDW MCR Rating. Read white paper on fast track data warehousing. Reference: Pinal Dave (http://blog.SQLAuthority.com)   Filed under: Business Intelligence, Data Warehousing, PostADay, SQL, SQL Authority, SQL Documentation, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, SQL White Papers, SQLAuthority News, T SQL, Technology

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• Androids development life cycle model query [closed]

  - by Andrew Rose

  I have been currently researching Google and their approach to marketing the Android OS. Primarily using an open source technique with the Open Hand Alliance and out souring through third-party developers. I'm now keen to investigate their approach using various development life cycle models in the form of waterfall, spiral, scrum, agile etc. And i'm just curious to have some feedback from professionals and what approach they think Google would use to have a positive effect on their business. Thanks for your time Andy Rose

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